J. Cole surprised fans with a new mixtape titled 'Might Delete Later,' featuring a track called '7 Minute Drill' that addresses the ongoing feud between him, Kendrick Lamar, and Drake. In the song, Cole critiques Lamar's discography, suggesting a decline in quality over the years. He acknowledges Lamar's past success but also takes jabs at his recent work, implying that his prime has passed.
Cole specifically calls out Lamar for dropping infrequent hard verses and questions his relevance in the current rap scene. Despite the diss track nature of '7 Minute Drill,' Cole also expresses respect for Lamar, highlighting the competitive yet mutual admiration between the two artists.
The feud originated when Cole claimed in 'First Person Shooter' that he, Lamar, and Drake were the 'big three' in rap music. Lamar later dismissed this claim in his verse on 'Like That,' asserting his individual dominance in the industry.
While Cole responded directly to Lamar with his track, Drake opted for a more subtle approach. During a recent concert, Drake hinted at the ongoing rivalry without mentioning Lamar by name, emphasizing his confidence in his own abilities.
The feud has garnered significant attention and success for all parties involved, with 'First Person Shooter' and 'Like That' both achieving top positions on the Billboard Hot 100 charts. The release of '7 Minute Drill' adds another layer to the escalating tensions between the three artists, leaving fans eager to see how the situation unfolds in the future.