This Morning came under from fans over it's fashion segment in yesterday's episode.
Tuesday's edition of ITV's flagship daytime programme was hosted by Phillip Schofield and Rochelle Humes.
The Saturdays singer is currently standing in for Holly Willoughby while the regular presenter takes two weeks away to film a new show.
READ MORE: ITV This Morning branded a 'shambles' as Rochelle Humes replaces Holly Willoughby
The presenters covered a range of topics in the most recent episode including an interview with Oti Mabuse and a viewer phone in with people discussing strained relationship with their mother-in-laws.
However, fans were furious after fashion editor Amber Jackson revealed her picks for "wearable and affordable" clothes in 2022 - as My London reports.
Amber claimed "you don’t have to spend a fortune to stay on trend this year", before showing off a long black coat priced at £99.99, a pair of black trousers from Arket for £59 and a pair £100 boots from Topshop via Asos.
Viewers disagreed with the assessment and described the clothes as unrealistically pricey.
Steve said: "Yep, that £99 coat sure looks affordable and stylish(!)"
Pinkey added: "People struggling to pay energy bills and #thismorning telling us £59 for a pair of black trousers is great value"
Liam commented : "£100 for boots?”
Kirsty posted: "Your fashion segment is totally unrealistic and unrelatable in the current climate ... Are you completely tone death ? Whole Outfit £89? That's what it cost to feed the average family a few days."
The cheapest item on the segment was a £15 Primark cardigan, which people found more relatable.
Tania said: “ Primark all the way!! It's not what you wear it's how you wear it!”
This Morning airs weekdays at 10am on ITV and ITV Hub
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