Ruth Langsford seemed to hit all of the wrong notes with her fashion choice on Friday's edition of This Morning.
The 59-year-old was presenting the ITV flagship daytime TV show with husband Eamonn Holmes and decided to embrace autumnal colours with a red silk-style dress.
Unfortunately, viewers felt the outfit was 'unflattering' and took to Twitter to comment on the snake-print gown from Monsoon.
One, @chaseofgang said: "Why is Ruth wearing her dressing gown."
Another, @Crazier said: "Oh Ruth, that hideous dress is not flattering in the slightest...did you get Trinny to choose it for you?!"
Before adding: "It's shocking, it makes her look twice the size and twice her age!"
A third, @Mikeh60882356 said: "Looks like my 90-year-old mum would wear."
The £99 dress fell flat with fans, but this is unusual for the mum-of-one who has her own range of fashion for sale on QVC.
At the moment, Ruth has a very popular faux leather biker jacket on offer for £79 with a variety of promising reviews.
One said: "I received my jacket yesterday it is perfect. I am a size 18 so ordered the 18, I found the fit to be true to size. I was worried that it would not fit after reading other reviews saying that it was a small fit with tight sleeves.
"I certainly did not find this problem. The faux leather is super soft, the lining is beautiful and I love the working zips. I would definitely recommend this lovely jacket."
*This Morning is on ITV1 weekdays and Sundays at 10:30am
