Martin Lewis has issued advice to customers looking to switch broadband providers.
The finance guru provided the tip on today's edition of This Morning. Wednesday's edition of ITV's flagship daytime programme was hosted by Josie Gibson and Craig Doyle.
The broadcasters read out out messages from people seeking money saving advice from Martin. A viewer named Pauline was looking to switch broadband providers from Virgin Media to Vodafone.
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However, she was concerned as Virgin informed her it would close down her email accounts after the move. Martin explained the service provider is entitled to do this and will close the account 90 days after the contract ends.
The finance guru warned customers should never link their email up to your service provider. He added: "That's why you want a Gmail, Yahoo mail or buy your own domain address.
"You're always going to find it difficult to move so here is my tip. Decide today that you're going to set up, let's say a Gmail account.
"Start telling everyone you know to email you on Gmail. Auto-forward your current email address to Gmail so that it sends it to your new email address and you should always reply from there.
"Do that for a couple of months until you're pretty sure about everything and then leave Virgin. That gives you an extra 90 days, and you do need to check that. After that you then have the flexibility to move. "
Martin explained the flexibility to move broadband providers could help you enjoy huge saving. He added: "It can easily save you up to £200-300 a year. After a few years you could easily be up to £1,000 gained by going to the cheapest provider each time.
"You need to break that habit of allowing them to lock you in by keeping your email. It will be a pain to do so but I suggest you take the time."
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