ITV This Morning viewers were in stitches at host Alison Hammond as she made a slight gaffe just at the beginning of the show.
The telly host usually has fans and celebrities in tears of laughter at her antics, and today was no different as she welcomed everyone to the most recent episode of the daily magazine show.
Alison, 47, and co host Dermot O'Leary had a fully packed programme on the cards when she said "good morning" minutes into the live broadcast.
They were set to interview Katrina and the Waves about the UK's chances in tomorrow's Eurovision Song Contest final, as well as a slot with Dr Scott, the resident vet, about the importance of dogs giving blood.
But it was Alison's unfortunate error at the start of the show which left fans talking, reports Birmingham Live.
She said: "Good morning and welcome to your Friday's This Morning! Can I tell you something? It's the last Friday of the week!"
A confused Dermot replied: "What?" Alison, realising what she had said, burst into laughter and couldn't explain the error.
She tried to make amends with Dermot, saying: "But guess what it's only Friday the 13th!"
Alison and Dermot became regular Friday hosts last year, taking over from husband and wife duo Eamonn Holmes and Ruth Langford.
This week, Holly Willoughby hasn't been on set for her usual Monday - Thursday stint with Philip Schofield, who was joined by Rochelle Humes instead.
Holly has been presenting ITV's The Games every night live on ITV with Freddie Flintoff.
On Twitter, fans reacted to Alison's gaffe with cheeky swipes. "It’s the last Friday of the week ? Wasn’t aware there were more than one #thismorning," one laughed. And another wrote: "The last Friday of the week? Where are the other four then? #ThisMorning."
Get the latest celebrity gossip and telly news sent straight to your inbox. Sign up to our weekly Showbiz newsletter here .