Alison Hammond was gobsmacked as the price of a legendary Liverpool item was unveiled on This Morning.
The broadcaster fronted Tuesday's edition of ITV's flagship daytime programme alongside Dermot O'Leary. They were joined by antiques expert, Dan Hatfield, who valued a range of items from viewers.
A caller named Laura revealed her grandad, Roy Adams, was the owner of the original Cavern Club. He unearthed a number of membership medallions in 2008, 35 years after the iconic club closed.
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Laura inherited one of the medallions after he died and Dan was wowed by the item on This Morning. He said: "In the 60s, the membership cards to the Cavern became obsolete and they created these medallions.
"That's actually the original leather string that they were put on there. They didn't last for a long time and there was only a few hundred made."
Dan branded Roy a "legendary Liverpudlian "and said this would fetch a bigger price because the medallion was signed by him and came as part of a wider range of Cavern Club memorabilia.
Alison said "oh my Goodness" as Dan explained what Laura could expect to get for the collection. He said: "My head is saying £600 - £700 - but because of your associations my heart says up to £1000 for this. It's a fascinating piece of history."
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