This Morning has missed out on its latest award ending a six-year winning streak. The ITV daytime show, fronted by Holly Willoughby and Phillip Schofield from Monday to Thursday and Alison Hammond and Dermot O'Leary on a Friday, was up for the best daytime show gong at the TV Choice Awards.
However, at the star-studded event, held in London on Monday night (November 14), it was revealed that The Chase were the winners of the award. This means the ITV quiz show is the first different show to win the award since 2014, with This Morning bagging the title every year since 2015.
The Chase hosted by Bradley Walsh, won its first award for best daytime show at the ceremony hosted by comedian Jo Brand at the London Hilton on Park Lane. It is the first time since the pandemic that the awards, which showcase what viewers voted for as their favourite shows, have returned in-person.
Mark Labbett and Anne Hegerty both hit the red carpet meaning they were on hand to collect the silverware and enjoy the celebration while the likes of Holly, Phillip, Alison, or Dermot were nowhere to be seen.
It comes weeks after Phillip and Holly shared their gratitude as This Morning picked up another National Television Award. Last month, the programme saw off competition from The Chase, Loose Women, and The Repair Shop to scoop the gong in the Daytime category at the NTAs for a fifth year in a row.
A stunned Phillip put his head in his hands and appeared to hold back tears after This Morning was called as the winner by Strictly Come Dancing stars Ellie Simmond and Nikita Kumzin, while Holly looked equally as surprised and pleased as she immediately hugged her co-star and off-screen 'bestie'. When up on stage, an emotional Phil, 60, told the crowd and ITV viewers: "Don’t think we ever get complacent.
"And please don’t think we ever take this for granted. This means so much to us every year, especially this year. We have the most amazing team. I have the best friend, we have the best boss."
After reports of boos, the This Morning team headed backstage to chat to press and get their photos taken with their new shiny award, Phillip was awkwardly questioned about the queue scandal, which began on September 17 when he and Holly were spotted in Westminster Hall where the late Queen, Elizabeth II, was lying in state ahead of her state funeral a few days later.
He was asked by a member of the press: "Phil do you think this vindicates you for queue-gate? Do you think now that you've won this the public have said 'actually we don't care that much' about queue gate?" But Phillip replied: "We are so grateful to our amazing viewers. We love them" before rushing off in a clip that has now been shared on social media.
Elsewhere at the TV Choice Awards, the BBC’s Strictly Come Dancing won best talent show for its 19th series, beating ITV’s Britain’s Got Talent and The Masked Singer and Channel 4’s The Great British Bake Off. Emmerdale was named best soap and its star Mark Charnock won best soap actor for his moving performance as stroke survivor Marlon Dingle. I’m A Celebrity… Get Me Out Of Here! also won its 17th best reality show award while Channel 4 saw Gogglebox named best entertainment show.
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