ITV This Morning viewers vented their fury after a fashion segment on the popular morning TV show.
Primark and other bargain-hunting shoppers slammed the show for its 'tone deaf' comments made during a segment on supposedly budget fashion.
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Fans hit back after watching the popular hosts Rochelle Humes and Phillip Schofield discuss how to dress on a budget.
The show featured Fashion Editor Amber Jackson who revealed her picks from 2022’s new lines.
The outfits were branded "wearable and affordable", with the fashion guru saying: "You don’t have to spend a fortune to stay on trend this year."
But ITV viewers didn’t agree with her assessment, slamming the segment as unrealistically pricey, reports MEN.
One viewer went so far as to write on Twitter: “That wardrobe would cost you your electricity and gas bill!”
The first outfit of the segment included a long black coat from Reserved for £99.99
Commenting on the outfit, one sarcastic Twitter user wrote: “Yep, that £99 coat sure looks affordable and stylish(!)”
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A different outfit included black trousers from Arket for £59, reports My London.
“People struggling to pay energy bills and telling us £59 for a pair of black trousers is great value,” tweeted another disgruntled viewer.
The most expensive fashion choice was a pair of £100 boots from Topshop via ASOS, and one fan couldn’t believe the price, writing “£100 for boots?”
“Your fashion segment is totally unrealistic and unrelatable in the current climate,” one viewer told This Morning on Twitter, “Are you completely tone (deaf)? That's what it costs to feed the average family a few days!”
While another viewer added: “Over £200… they call that AFFORDABLE???”
The cheapest item on the segment was a £15 Primark cardigan, which people found more relatable, with one Twitter user saying: “Primark all the way!! It's not what you wear it's how you wear it!”
