Viewers of Friday's instalment of ITV's This Morning flocked to offer Alison Hammond support after she broke down in tears during the show.
The TV star spoke about having had obesity "for all of her life".
Speaking to the show's agony aunt Deirdre Sanders, she said: "What it is, your regulation system is out of whack.
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"So obviously, you can't control wanting to eat all the time and stuff like that.
"People help people who are anorexic but they don't help people who are overweight.
"That's why so many people turn to surgery and things like that because we don't know what to do."
She was consoled by co-host Dermot O'Leary as she wept.
Alison continued: "It's so hard, and people don't realise. I'm so sorry."
Deirdre came over to give her a hug as she broke down.
Viewers were quick to offer support.
Taking to Twitter, Hayley Hickman said: "Alison showing her vulnerability and her struggles on tv is why I love her so much. She’s so relatable for so many people! I just wanted to cuddle her"
Nicola Fenner said: "Alison u r such an inspiration. Please never be sorry for who u r, u r beautiful inside and out" [sic]
Dinkey said: "'Nobody has a problem with eating, they have a problem with feelings'. Alison Hammond spot on with this. Really felt for her just now."
This Morning airs weekdays from 10am on ITV and the ITV Hub
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