Viewers enjoyed another instalment of This Morning on ITV on Monday, with Holly Willoughby and Phillip Schofield in their usual places on the iconic sofa.
One lucky caller won a holiday plus £700 cash, after answering the phone with the correct catchphrase during the show's Spin to Win segment.
Phil and Holly got through to Gemma in Devon, after their initial calls went unanswered.
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Holly said: "That barely rung, you must've picked that up so quickly. Who are you?"
After Gemma said her name, Phillip asked her where she was from and Gemma said she was "down in Devon".
But it was her response when Phillip asked which part of Devon that distracted viewers.
She said: "Um, I think it's south, geography's not really my thing."
Phillip said: "But you live there! How do you find your way home". Gemma, who said she was not originally from Devon, said she uses Google Maps.
Holly asked: "Are you on holiday?". But Gemma said she simply is no good with directions.
Many fans of the show loved her admission, with many taking to Twitter to comment.
karthic180 said: "Gemma on @thismorning is like all of us. Google maps and apple maps is just what we use. Just put the directions in and navigate there."
JoviGirl_1980 said: "Hahaha Gemma, love it"
Carly B said: "Loving her honesty. Geography is boring"
This Morning airs weekdays from 10am on ITV and the ITV Hub
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