ITV The Chase viewers have been left frustrated after Bradley Walsh repeated a catchphrase during Wednesday's show.
Bradley was back in the studio to welcome four plucky players who were hoping to take home some cash.
This week's third instalment of the quiz show saw Tom, Trudy, Simon and Gurbinder test their wits against The Beast aka Mark Labbett.
READ MORE: The Chase viewers squirm as 'golden rule' broken just minutes into show
But it was a constant phrase used by the show's host that had viewers talking.
After Gurbinder's cash builder round, Bradley, seemingly meaning to comfort him, said: "You're a better player than that".
Similarly, when Trudy - who was third up - completed her first set of questions, Bradley said: "Trudy, four grand.
"You're better than that, aren't you? Much better than that".
Many viewers picked up on Bradley's catchphrase.
Taking to Twitter, Dave Dowley said: "Bradley thinks everyone is 'better than that'.
Arthur Summersell said: "Better than that. Don’t think so #thechase"
Yamu Matarr said: "Stop saying she's better than that Bradley."
deadinsidegirl0 said: "I hate it when Brad says 'you’re much better than that'... She would have got more correct then"
Steve Lowe said: "Would Brad please stop calling these contestants 'better than that'?! It's not helping them at all!"
The Chase airs weekdays at 5pm on ITV and ITV Hub
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