ITV's This Morning reveal huge Christmas shake-up for show first this festive period

This Morning have revealed they will be part of a huge Christmas shake-up this year.

The ITV mid-morning show usually airs on Christmas Day for a pre-recorded special hosted by Phillip Schofield and Holly Willoughby whilst there is also a Christmas Day episode of Good Morning Britain and Lorraine. But for the first time this year, This Morning and Loose Women will also air between Christmas and New Year.

There will be additional episodes of the two shows, with a special new festive advert featuring some of the show's biggest stars as they celebrate and mark ITV Daytime's offerings this festive period.

Loose Women has had a festive schedule shake-up of its own (ITV)

This Morning and Loose Women will be on air throughout the Christmas period from Wednesday 28th - Friday 30th December alongside Good Morning Britain and Lorraine.

ITV have yet to confirm who will be hosting the festive shows but it is likely to be a mix of stars as a string of the channel's most famous faces appear in the advert including Good Morning Britain stars Susanna Reid, Ben Shephard, Kate Garraway, Ranvir Singh, Richard Arnold, Charlotte Hawkins, Andi Peters and Laura Tobin.

This Morning will air between Christmas and New Year for the first time ever (Watch ITV Daytime from 6am weekdays on ITV1 & ITV Hub)

Lorraine Kelly also appears in the advert alongside This Morning's main presenting team of Holly Willoughby, Phillip Schofield, Alison Hammond and Dermot O’Leary. Loose Women is represented by the likes of Coleen Nolan, Kaye Adams, Linda Robson, Judi Love, Jane Moore, Christine Lampard, Kelle Bryan and their newest recruit, Dame Kelly Holmes.

The advert sees the stars celebrate Christmas by handing presents to one another before the tagline reads: "Wake up the happiness this Christmas on ITV Daytime". The advert is set to the track, Shake Up Christmas by Train.

Good Morning Britain's Susanna Reid and Ben Shephard took part in the festive advert (ITV)

Emma Gormley, Managing Director ITV Daytime, commented: "It wouldn’t be Christmas at ITV Daytime without the return of our Christmas Day special shows from Good Morning Britain, Lorraine and This Morning - all returning this Christmas morning for a third consecutive year. Also for the first time, This Morning and Loose Women will be on air throughout the Christmas period, alongside GMB and Lorraine, keeping viewers company this festive period."

ITV's daytime usually airs each weekday from 6am until 1.30pm, but there have been various changes and cancellations at present owing to the World Cup, which is being broadcasted live from Qatar on both ITV and BBC.

*Watch ITV Daytime from 6am weekdays on ITV1 & ITV Hub.