ITV have confirmed that they will air a special two hour fundraising show in aid of Ukraine.
As the eyes of the world remain on the devastating events in the war torn eastern European country, ITV and Scottish equivalent STV, have both announced plans for Concert for Ukraine. The two hour fundraiser will see the broadcasters join forces with the Disasters Emergency Committee to raise money for its Ukraine Humanitarian Appeal.
While the star names set to take part in Concert for Ukraine are not yet known, the line-up of presenters and artists, to be announced over the coming days. The live show, which will take place on Tuesday, March 29, will be broadcast across ITV, STV, ITV Hub and STV Player.
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As well as donations that come in on the night, all sponsorship and advertising revenue generated from the broadcast of the event, which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
Discussing Concert for Ukraine, Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
Saleh Saeed, chief executive of the Disasters Emergency Committee , said: “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.
“But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead."
