Viewers of ITV's Lorraine found themselves 'switching off' just minutes into the latest show.
Lorraine Kelly was back with her self-titled programme on Thursday morning after Good Morning Britain.
The ITV news show, hosted today by Ben Shephard and Kate Garraway, was mainly discussing the latest updates as the Ukraine crisis unfolds.
The presenters spoke to their reporters on the ground as well as to those living in the country - including a teacher who didn't leave Ukraine when Brits were advised to leave earlier this week.
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But as Ben and Kate handed the ITV daytime baton over to Lorraine in her neighbouring studio, viewers were left unimpressed.
The Scottish TV host kicked off her show by discussing what was coming up, including an interview with Katie Price ahead of her new documentary with son Harvey, and a chat with singer Avril Lavigne.
But first, Lorraine spoke to viewers about news from overnight that Russian President Vladimir Putin launched military operations in Ukraine.
The 62-year-old then spoke to GMB's chief correspondent Richard Gaisford who was reporting live from Kyiv.
He spoke about the current situation, including hearing explosions earlier Thursday morning and hearing air raid sirens going off across the Ukraine capital.
Footage was also shown of traffic at a standstill as people try head to the West for what Richard said people think is a 'safer place'.
Following Lorraine's update from Richard, she continued with the rest of her show and spoke with singer Avril live from her home in California as she releases new music.
But ITV viewers blasted the change in tone as 'awkward'.
@mrneilfrancis tweeted: "Lorraine so out of her depth. Ukraine to Avril Lavigne. Awkward link. Oh dear. #cringe #lorraine."
"#lorraine covering events on Ukraine...the world's finally gone completely mad... 4 minutes in, goes over to Avril Lavignes new album...*Switches off* @ITV," @Fibutton said.
@Hazel15334825 replied: "I've switched off too."
"It’s exactly the line-up on today’s #lorraine that is driving everyone to the news channels," @mostlystupid commented.
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