Loose Women viewers were left in tears as the show paid a 'beautiful' tribute to Jamal Edwards.
The SBTV founder died on Sunday, aged 31, following a 'sudden illness'.
He is the son of Loose Women star and singer Brenda Edwards who shared her pain in a heartbreaking statement.
On Monday's edition of the ITV lunchtime show, Charlene White explained how they'd be spending much of the show talking about Jamal and his incredible, yet devastatingly short, life in tribute to the late entrepreneur.
The ITV News presenter also promised to provide Brenda with a few laughs, as she requested when Charlene and co-star Judi Love paid her a visit on Sunday night.
Jamal's death was announced online on Sunday and later confirmed by his management.
The panel became tearful as they watched clips of Jamal and shared memories of the times he appeared on the programme back in November alongside his mum.
"Any of you who regularly watch the show will know the love Brenda had for both Jamal and her daughter Tanisha was massive," Charlene said.
"Her heart was full of so much love for those children.
"So you know just how shocked Brenda is and just how hard it’s hit all of us who knew him and of course all of us who love Brenda."
Judi added: "I don’t want to have to do this but we have to.
"It’s heart-breaking and all we can do is try and do the best we can to support Brenda and honour her amazing son in such a difficult time.
"We just wanted to be there for her yesterday."
The Loose Women panel spoke of Brenda’s sadness at the way the death of her son was made public on social media.
Charlene told viewers Brenda, a singer and presenter, felt the announcement had been “taken away from her” by people posting about the news online.
She said: "Brenda gave a statement this morning which I will read some of, and the reason why I am going to read some of this is because the opportunity to share Brenda’s loss and the family’s loss – that was taken away from Brenda because of various people on social media who decided to tell Brenda’s story, and to tell Jamal’s story without consulting Brenda, which was not fair in any shape or form."
Describing Jamal, who is credited with helping to launch a string of UK music acts to stardom, including Ed Sheeran, Dave and Jessie J, as a "powerhouse" who changed the UK music scene.
Charlene added: "But what people have to understand is there is work life and there is family life and there is home life – and it should have been Brenda who was able to choose when she wanted the world to know about her loss and that was taken away from her."
The programme also paid tribute to Jamal by playing songs by artists he helped give a step-up on SBTV which he founded as a teenager.
The Loose Women panel then ended the show by airing a clip of Brenda appearing on the show previously, singing the 1977 track The Greatest Love of All.
And it left viewers in tears.
@mishybabez_ tweeted: "Loving the tribute to Jamal Edward's still in shock. So heart-breaking My thoughts and prayers to go his mum Brenda, family and friends at this sad time #LooseWomen #JamalEdwards."
"Get yourself some friends like @CharleneWhite and @1Judilove - what beautiful words about Jamal Edwards #LooseWomen," @natashadevan shared.
@itsMellytweets said: "Sobbing at Loose Women. RIP Jamal #loosewomen #JamalEdwards."
"Crying watching #LooseWomen so heartbroken for Brenda," @clarelouise_72 commented.
@mrdanleslie added: "@loosewomen Can I just say you are all doing Brenda and her family proud today with the show and your touching tributes to her son. I can say I feel proud to be able to tune in today. #JamalEdwards #LooseWomen #JamalEdwardsMBE."
Stacey Solomon, who wasn't on the programme today, also shared a tribute.
Shared a photo of Jamal on her Instagram Story, she said; "One of the greatest, kindest, most sincere and humble people I ever had the pleasure of meeting.
"Just devastating."
She added: "My thoughts and prayers are with Brenda, Tanisha and all of Jamal’s loved ones."
Fellow Loose Women star Denise Welch had earlier paid tribute to Jamal, writing: "My heart aches for my friend Brenda. I can’t bear it. Jamal Edwards was a wonderful son and brother."
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