A number of Loose Women stars have stripped off to don their crop tops as they deliver a 'powerful' message to viewers. Dame Kelly Holmes, Judi Love and Gloria Hunniford are among the panellists who will share their own stories as part of the ITV lunchtime show's Body Stories campaign for International Women's Day.
The group, which also includes Carol McGiffin, Katie Piper and Sophie Morgan, have taken part in a photo shoot celebrating their various body shapes in a bid to help viewers feel represented and body confident. Marking the annual celebration, a Loose Women special will air on Wednesday, March 8, "continuing the campaign’s pledge to lead the conversation on the issues affecting women’s body confidence today."
Loose Women’s first Body Stories launched in 2017 with unedited pictures of the panellists, shot by singer and celebrity photographer Bryan Adams. Since then, the campaign has tackled a range of topics, from photo editing to social media filters.
Taiwan-born photographer Yolanda Y Liou has captured the panellists dressed in a variety of pastel-coloured workout tops and leggings as they smiled and posed together for the camera.
During the upcoming special, Carol will speak about living with breast cancer and undergoing a mastectomy, while Hunniford will discuss the need to see older women in the media and Love will speak about the importance of seeing different body types represented.
Disability campaigner Sophiw will also share her story of body acceptance and how she has adapted to life with a disability. A campaign promo premiered on ITV1 on Tuesday evening with presenter and burns victims activist Katie heard saying: "Change doesn’t happen from one person, it happens from a group of people who have the same passion."
While double-Olympic champion Dame Kelly added: "For me it’s about being comfortable with who I am. We all deserve to live the life we want to live."
Loose Women editor Sally Shelford said: "Loose Women’s Body Stories campaign was originally launched in 2017 to inspire and promote body confidence for all of our viewers. We are so proud that it is returning for International Women’s Day with a powerful, joyful shoot and an equally powerful message on the importance of celebrating and seeing body diversity."
The Loose Women Body Stories special airs on Wednesday March 8 at 12.30pm on ITV1 and ITVX.
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