ITV has announced it is scrapping the ITV Hub platform as bosses launch a new streaming service ITVX.
The new platform will replace the Hub and provide a new home for all of ITV's content.
The broadcaster has promised the platform will show "new and exclusive programmes to stream for free".
Bosses will also be diving into the archives to revive old classics for viewers to enjoy again.
ITVX will be rolling out in the next few weeks, while the new and exclusive content is promised for Thursday, December 8.
"At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programmes every week of the year," ITV said ahead of the launch.
"Viewers can also expect the full range of ITV drama past and present to go on the service, as well as documentaries, cult classics and hundreds of blockbuster films which will all stream for free.
"All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX," the broadcaster said in a statement.
ITV’s Chief Executive, Carolyn McCall said: “We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions.
"ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
ITV Hub was set for a busy few weeks with the launch of I'm A Celebrity Get Me Out Of Here! last night.
The show drew an average of 9 million viewers for its first episode and peaked at 10 million when viewers tuned in for the first instalment of its 20th season on Sunday.
