Dancing On Ice came under fire over the format of tonight's show.
Holly Willoughby and Phillip Schofield returned to host the latest episode of the ITV contest. The Vivienne, John Fashanu, Mollie Gallagher, Darren Harriott and Carley Stenson donned their skates for Sunday's edition.
Viewers were thrilled as the celebs performed the first routines on their Dancing On Ice journey. However, some viewers were frustrated as they criticised a feature of tonight's episode.
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Each routine was followed by an advert break, which prompted annoyed viewers on Twitter to change the channel.
Albert said: "Sick of Dancing On Ice ruining my enjoyment of the advert breaks ..."
Andy commented: "I wait all day for my favourite TV Advert viewing time and @ITV keep throwing in little snippets of #dancingonice to interrupt them. Can we please put a stop to this"
Mark posted: "Are you serious. Another advert? Ridiculous"
Maria tweeted: "Can't cope with all the screaming and advert breaks"
Fiona posted: "Why does #DancingOnIce have an advert after each person? So annoying"
Michelle said: "Absolutely sick to death of these breaks"
Debbie said: "Dancing on Ice is weird with all the adverts. You could watch one performance, go out for a walk, watch the next, walk etc. No wonder this is only about the 3rd time I have watched it. Prob switch off soon. Competitors seem to be lifted up more than skating on own"
Clare tweeted: "Seriously @ITVX an advert break after every skater is just ridiculous. Making me want to switch off"
Owler said: "When there is more time showing adverts than showing skating...its time to watch something else...ITV is pathetic."
Sue commented: "Too many adverts on this I'm switching off"
ITV have been approached for comment.
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