ITV has announced a brand new streaming service called ITVX.
The team have described the new on-demand venture as the "freshest new streaming service", which will launch later this year with exclusive new series being broadcasted there first.
Bosses have also promised an exclusive new series launching online every week, as well as livestreaming the nation's biggest events. There will also be an ever-changing library of blockbuster movies, thousands of box sets and a paid-for upgrade to go ad free.
In news that will no doubt thrill fans of The Chase, there will also been a string of exclusive themed channels where viewers can watch never-ending repeats of the likes of the popular ITV game show as well as the likes of Hell's Kitchen US.
At launch, there will also be channels such as True Crime, The Oxford Detectives and 90s Favourite as part of the ITVX offering, with bosses intending to add a new themed channel every week of the year.
There will also be lots of exclusive content on ITVX including commissioned and acquired series, singles and films across a number of genres. This includes new series such as A Spy Among Friends, with Damian Lewis and Guy Pearce, Nolly starring Helena Bonham Carter, Lenny Henry's six part drama The Little Birds and Litvinenko starring David Tennant with many more to come too.
ITV will also show a natural history series, A Year on Planet Earth, on ITVX.
ITVX has also secured a deal with WarnerMedia International Television Distribution to stream the UK premieres of The Sex Lives of College Girls and All American, with fan favourites The OC, One Tree Hill and select series of The 100, Supernatural and Veronica Mars also appearing on the streaming service soon.
There will also be full series box sets of some of the biggest ITV shows including Love Island, Victoria, A Confession, Quiz and Unforgotten as well as many others.
There will also be a number of films on the streaming service for free, with bosses promising a constantly refreshed selection of titles with 150 films on the service at any one time.
The biggest events of the year will also be streamed live on ITVX including the likes of the FIFA World Cup, I'm A Celebrity as well as the Love Island Final, all whilst being broadcasted on usual channels.
