ITV has announced it will be joining forces with the Disasters Emergency Committee for Concert for Ukraine to raise money for relief appeals.
Airing on March 29, the show will include a lineup of presenters and artists from the world of entertainment to help spread a message of hope and support. The guests are to be announced in the upcoming weeks.
ITV has stated all advertising and sponsorship revenue, estimated to bring in almost £3 million, will be donated to the DEC appeal. Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
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The two hour broadcast will combine an array of musical performances and short films of the ongoing relief efforts in an attempt to showcase the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate to the relief throughout the evening.
Saleh Saeed, chief executive of the DEC, said: “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.
“But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead," he added.
You can donate now via their website here or by calling 0370 60 60 900 .
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