TV channels ITV and STV are teaming up with Disasters Emergency Committee - DEC - to host a fundraiser concert in aid of the people of Ukraine in two weeks time.
A whole host of presenters and musicians will be announced over the coming days to appear on the show, in order to spread a message of hope, support and to raise funds.
The show will be produced by Livewire Pictures, and Global, the Media & Entertainment Group, is joining as media partner, with Marks & Spencer as headline sponsors for the broadcast.
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Stuart Machin, Chief Operating Officer at M&S said: “Watching this escalating humanitarian crisis, we all want to find a way to make a difference.
"At M&S, we are doing everything we can to help the people of Ukraine - whether that’s through charity donations, sending urgent product supplies, launching customer giving in our stores or job opportunities for refugees.
"Our customers and colleagues have already been incredible in their response and by getting behind ITV’s Concert for Ukraine, it gives us all another way to show our support and raise vital funds for those so urgently in need.”
Additionally, all sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
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Saleh Saeed, chief executive of the DEC, said: “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.
“But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead."
"We are grateful to ITV, Livewire Pictures, Global and M&S for their support to this appeal, our special thanks to ITV who have supported DEC with emergency appeals over many decades and just recently for Afghanistan."
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
Bobby Hain, Managing Director of Broadcast at STV, said: “We've seen time and time again that the generosity of STV viewers knows no bounds.
"As the crisis in Ukraine continues to intensify at an alarming rate, this event will be an opportunity for our audiences to come together through the power of music, show our whole-hearted support for Ukraine, and help make a difference to those affected through the work of DEC charities.”
The fundraising event will be shown live across ITV, STV, ITV Hub and STV Player on Tuesday March 29.
