A local Italian delicacy business based in London turned to Twitter to announce stock issues of their panettone – and the responses soon spiralled out of control.
The Seeds of Italy Store in Harrow, North London famed for selling authentic Italian goods, candidly shared: “Due to Brexit, all our suppliers have run out of both cream and traditional panettone, this along with other goods.
“We have left what we have left.”
In a hilarious spin, they added: “We are unable to apologize as we voted remain.”
We're a small business employing locals, not a corporate supermarket
— Seeds of Italy Store London (@GrowPaolo) December 14, 2021
We do not sell gammon. X
The panettone drama got even better when the business clapped back to someone who tweeted, “That’s ok I’ll stick with traditional Christmas cake.”
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Seeds of Italy said: “We love traditional Christmas cake. We sell that too. Shortages of ingredients mate means we’ve run out of it too.
“Where do you think raisins come from? Chester?”
Another sarcastic user shared that “TK Maxx have them,” before adding that the “awful thing” was fed to the birds.
“So buy a quality one from us rather than from a discount store,” the store smartly responded. “That’s the difference. And you’ll get a personal service as a local British small business. X”
So buy a quality one from us rather than from a discount store. That's the difference. And you'll get a personal service as a local British small business. X
— Seeds of Italy Store London (@GrowPaolo) December 16, 2021
An influx of snarky remarks divided the platform – and they were quite something.
One said, “No loss there. Give me a slice of British fruit cake any day.” While another aimed at the independent business and said: “A more constructive, apolitical tweet might have got you some more business. You will lose out sunshine!”
A man named Tony simply declared: “Buy British!” – accompanied with a GB flag.
Others, however, praised the business for being candid about their stock issues and the hilarious way they handled the situation.
“Well done you for saying the truth about the way Brexit is impacting on goods from abroad,” they tweeted. “Makes a change from seeing ‘temporarily out of stock’ which means, in reality, it’s not really coming back.”
Another apologised on behalf of the country for their remarks, “Apologies for a country that has lost all reason and manners, Paolo,” they said.
Well, that’s my Christmas ruined. I’ll have to get my panettone from Lidl like I did last year and the year before. Hey ho.
— Simon Lord 🏉🏍🌊🏴 (@MPC3675) December 14, 2021
Culturally insightful Twitter conversation spiked by the shortage of cream & raisins to make panettone 🧐👇 https://t.co/v2ZC4e09Ub
— Christopher Kowalewski (@xristfer) December 15, 2021
Yessss, the time for politeness is over 👏🏻 https://t.co/KucU3hOf4y
— Marina Gange 🏴🇪🇺 (@mazj_uk) December 15, 2021
Love this: “can’t apologise- we voted remain”🇪🇺🇪🇺🇪🇺 #Brexitfoodshortages https://t.co/wvw6dtSDmP
— Marlene Wind (@MwiWind) December 15, 2021
"Where do you think raisins come from? Chester?"
— Russell England 😷💉💙🇪🇺🧳 (@RussellEngland) December 15, 2021
Chefs kiss#BrexitReality https://t.co/oFfmvyIWOc pic.twitter.com/6UTwasFu6H
Oh, that last line... brilliant 🤣 🤣 🤣!
— Law School Online (@LawSchoolOnline) December 15, 2021
💙🇪🇺 https://t.co/QujXQMDe6Z
This whole thread of replies with people going "But Aldi/Lidl have plenty" are skipping over the whole bit about Seeds Of Italy being a small local business not a international one.
— David (@TechDesignau) December 15, 2021
Hugely funny, in a sad kinda way https://t.co/Y9LEnjYNGt
Some of the replies to this are extravagantly stupid. https://t.co/gIBHANwwPE
— Tina Simon-Rowe (@thetinasimon) December 16, 2021
Quite a few disheartening responses to this. I really value our local independent retailers selling quality produce; it saddens me to see these unnecessary trade disruptions. https://t.co/XEp210xHKW
— Martin (@Baz_ipad) December 16, 2021
Indy100 has reached out to Seeds of Italy Store London for comment.