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Sristi Suman Jayaswal

Is Toyota Stock a Buy, Sell, or Hold on New Return on Equity Plans?

Return on equity (ROE) is more than a metric. It is a litmus test for corporate prowess, revealing how deftly a company converts shareholder capital into profit. High ROE often signals robust financial health and strong management, making it a crucial metric for investors.

Japanese automotive titan Toyota Motor (TM) has recently unveiled a target that jolted market expectations - a 20% ROE, twice the figure analysts deemed plausible. The announcement comes as the company maneuvers through the seismic shifts of an electrifying automotive future. Unsurprisingly, the news sparked a rally in TM stock, signaling investor optimism in the company’s strategy.

Yet ambition does not always translate to success. Is this dividend-paying auto giant set for a smooth ride or facing bumps ahead? Let's take a closer look.

About Toyota Motor Stock

Founded in 1933, Toyota Motor Corporation (TM) has evolved into one of the world’s largest automakers, boasting a market capitalization of over $262.2 billion. Renowned for its iconic brands like Toyota and Lexus, the company leads global sales with a product lineup spanning passenger cars to commercial vehicles.

Pioneering hybrid technology with the Prius in 1997, Toyota continues to dominate this segment with best-sellers like the RAV4 Hybrid and Camry Hybrid. Today, hybrids account for 35% to 40% of Toyota’s sales, a sharp rise from 9% in 2018r. Stepping up its battery electric vehicle (BEV) strategy, Toyota targets 1 million zero-emission sales annually by 2026.

TM stock is 23.6% off its 52-week high of $255.23 but has rallied 7% over the past year and 10.2% in the last month. Its surge of over 7% last week alone was due to the buzz about Toyota doubling its return on equity and boosting profitability, as reported by Bloomberg. It has reignited investor excitement, positioning the Japanese automaker as a stock to watch.

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Toyota is focused on boosting shareholder returns while investing in initiatives like carbon-neutral tech and safety advancements.

For its fiscal second quarter, it paid ¥40 per share, gearing up for a ¥90 annual payout in fiscal 2025. Offering a solid 2.7% dividend yield, Toyota stands out for income-focused investors. With a low 23.8% payout ratio, the company has ample room to grow dividends, making it an appealing choice in the auto sector for those seeking steady returns.

TM is attractively priced at 9.82 times forward earnings and 0.84 times sales, making it a tempting value play as it trades at a discount to sector peers.

Toyota Motor Beats Q2 Top Line Estimates

On Nov. 6, Toyota Motor revealed its mixed fiscal Q2 2025 results. Sales revenue edged up to ¥11.4 trillion ($72.8 billion), exceeding Wall Street’s expectations, but its bottom line missed forecasts. Its first-half net income came in at ¥1.9 trillion ($12.1 billion), or ¥142.15 per share on revenues of ¥23.3 trillion ($148.1 billion). Operating income held steady at ¥2.46 trillion ($15.7 billion), despite production halts and rising costs.

Toyota’s automotive segment net revenues dipped 1.6% year-over-year to ¥10.3 trillion ($65.7 billion) in Q2, with operating profit sliding 27% to ¥949.8 billion ($6 billion). Meanwhile, financial services shined, with net revenues soaring 22.5% to ¥1 trillion ($6.6 billion) and operating income climbing to ¥172.7 billion ($1.1 billion).

Consolidated vehicle sales for the first half stood at 4.556 million units, 96% of last year’s figures, with Toyota and Lexus sales reaching 5.29 million units. EVs gained momentum, comprising 44.4% of sales, led by hybrid models in North America, Europe, and Asia. While challenges persisted, Toyota demonstrated resilience and adaptability, maintaining its stronghold in an evolving automotive landscape.

The automaker expects fiscal 2025 consolidated vehicle sales to reach 9.4 million units, slightly trailing last year’s pace at 98.9%. Toyota and Lexus aim to hit 10.1 million units, with EVs surging to 4.6 million units - 46% of total sales - fueling the brand’s electrified ambitions.

Total retail vehicle sales are projected at 10.85 million, reflecting a modest dip from 11.09 million in fiscal 2024. Sales revenue is forecast to climb to ¥46 trillion, a slight increase from ¥45 trillion, but operating income is anticipated to shrink 18.8% to ¥4.3 trillion. Pretax profit is set to decline to ¥4.98 trillion.

Amid these challenges, Toyota is ramping up innovation, with R&D spending set to rise to ¥1.3 trillion, alongside capex reaching ¥2.15 trillion. EPS is projected at ¥268.77, showcasing a company striving to balance short-term hurdles with long-term resilience and growth.

Analysts tracking the company anticipate EPS to come around $19.93 in fiscal 2025 and then surge by 11.5% annually to $22.22 in fiscal 2026.  

Toyota Sets High ROE Target

TM stock rallied nearly 10% after news broke last Thursday that the Japanese automotive giant is targeting a 20% ROE compared to the 11% ROE target of analysts. This ambitious move, reported by Japan’s Nikkei, signals Toyota’s intent to accelerate its financial performance in an increasingly competitive automotive landscape. However, a Toyota spokesperson clarified that there is no set deadline or explicit target for reaching this bold figure.

This move came just days after Honda (HMC) and Nissan stirred the industry with plans for a potential merger. Amid this shifting terrain, Toyota’s move to raise its ROE target reflects a strategic drive to enhance profitability. Only time will tell if the company’s vision translates into sustained success.

What Do Analysts Expect for Toyota Motor Stock?

Toyota’s move to double its ROE target sparked diverse reactions from top brokerages. Morgan Stanley's Shinji Kakiuchi stressed the importance of enhancing earnings across Toyota’s value chain and hinted at potential equity sales for shareholder returns. SBI Securities acknowledged the target as “ambitious,” recommending higher dividends or stock buybacks.

Meanwhile, Daiwa Securities pointed out that many investors remain underweight on Toyota, raising expectations for strong performance as the company heads into the new year.

TM stock has a consensus “Moderate Buy” rating overall. Among the eight analysts covering the stock, five suggest a “Strong Buy,” and the remaining three analysts are playing it safe, advising a “Hold” rating. As of writing, the mean price target of $236.80 suggests upside potential of 21.7%.

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