A brand new Irn-Bru advert has been unveiled, which reignites the "taste debate" with a hilarious crime thriller parody.
The taste of Scotland's other national drink has perplexed the public for years, with nobody seeming to agree on what exactly the carbonated beverage tastes like.
To poke fun at this long-divisive topic, Irn-Bru has released a series of Taste Debate ads that are inspired by well-known movie plots—from a brawl in a western saloon to the quintessential prom date.
Now in their third year, the newest addition to the lineup is titled 'Wire'. This depicts a classic crime thriller, featuring two agents attempting to defuse a bomb as a timer ticks down.
To disarm the explosive, they need to cut the orange wire. However, the high-stakes procedure is repeatedly interrupted as they debate what Irn-Bru really tastes like.
Whether it's bubblegum, tutti frutti, or anything else, the two are unable to come to an agreement on the one-of-a-kind taste. The ad closes with the line: "Let’s just agree it tastes bangin".
Marketing director at AG Barr Adrian Troy commented: "IRN-BRU’s unique flavour has been a source of fun debate from the very beginning. Bringing the taste debate to life through various different film genres has been really exciting.
"The 'Wire' superbly catches the age-old question in the midst of a high-octane action thriller, with quite dire, quite hilarious consequences for the passionate protagonists."
'Wire' will air alongside a second film, 'Mob', which depicts a typical American mobster moment in a car park, where a disagreement kicks off between some henchmen about the true taste of BRU.
Both ads are now screening across Netflix, Cinema, BVOD and Twitch, as well as IRN-BRU’s social channels. The latest campaign will air from March 9 through to April 30.
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