Comedy fans are being invited to celebrate the next generation of Scottish talent in one of the most unique spaces on offer at this year’s Edinburgh Fringe - a giant can of Irn-Bru.
The quirky venue - dubbed ‘Canned Laughter’ - is the first of its kind and will allow six audience members to enjoy unreleased content from some of Scotland’s favourite online comedy creators while immersed in a 5 metre-long can of Irn-Bru.
To launch the venue, BRU has partnered with one of the country’s most acclaimed TikTokers, Paul Black, who has amassed millions of views across social media platforms, leading to a BBC pilot and a stage-show at the SECC.
Performing skits, personal anecdotes, and side-splitting stories he is one of the hottest acts at this year’s Edinburgh Festival and a shining light of the next generation of Scottish comedy talent.
Alongside Paul, there will be unreleased sketches from performers including Irn-Bru super-fan and food vlogger Myles Omar, Stephen Buchanan, Olivia Topalian and Bash the Entertainer.
Marketing Director at AG BARR, Adrian Troy, said: “Scottish comedy thrives on social media platforms - whether it’s a viral Tweet or a hilarious video clip. Over the past couple of years, the TikTok comedy scene has really taken off and once again Scottish Patter is right at the heart of it.
“IRN-BRU has always championed Scotland’s unrivalled sense of humour in all its forms, so it only felt right to give it a dedicated platform at the Edinburgh Fringe. We cannot wait to welcome fans into our giant can to experience these hilarious unreleased TikToks first hand!”
The ‘Canned Laughter’ venue is free to visit and can be found on The Mound from August 18 to August 22, open between 12pm and 6pm each day.
It is available on a first come first served basis and will be serving ice cold cans of IRN-BRU to passers-by.
Speaking about the unique venue, Paul Black added: "TikTok has opened so many doors for me which wouldn't have otherwise been possible. I’ve just completed a seven-night run at the Gilded Balloon and I've got a pretty hectic year ahead.
“None of these opportunities would have come my way without the audience I can reach on social media so it's amazing that IRN-BRU is supporting Scotland's online comedy community.”
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