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The National (Scotland)
The National (Scotland)
National
Daniel Byron

Irn-Bru launch new energy drink for Scottish market

A NEW range of energy drinks is set to be launched in Scotland later this month by the makers of Irn-Bru.

AG Barr said its Pwr-Bru drink will contain the “iconic Irn-Bru essence for a unique taste,” and like its counterparts such as Red Bull and Monster will contain caffeine, taurine and B-Vitamins.

Those who want a taste before the official launch on August 28, can look for “scan the can” QR codes that have been placed around various cities in Scotland such as; Glasgow, Edinburgh, Dundee, Aberdeen, Inverness and Perth.

Clues as to the whereabouts will be revealed on Pwr-Bru's social media channels over the next 10 days, according to the company.

The National: There will be a pre-launch hunt in various cities in ScotlandThere will be a pre-launch hunt in various cities in Scotland (Image: AG Barr)

However, with only 400 cans in circulation fans will need to be quick to get their hands on one of the cans.

Annette Yates, head of brand at Pwr-Bru, said: “Pwr-bru is a combination of the unique personality of Irn-Bru and a bold new approach to energy drinks.

"It’s one of the biggest launches ever from the family behind Irn-Bru and we think fans of energy drinks are going to enjoy adding a Pwr-Brust to their day.”

The drink will be exclusive to Scottish markets, with four flavours available at launch:

Origin - Original

Diablo - Cherry

Maverick - Berry

Dropkick - Tropical

Pwr-Bru will then be available in retailers in 500ml cans across Scotland from August 28. For more information, visit www.pwr-bru.co.uk

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