A brand new TV channel has been announced for Ireland and is set to go live tomorrow.
Virgin Media Four will be free-to-air with a focus on general entertainment programming from Ireland and across the world.
It will be available on Virgin Media channel 110 and Saorview Channel 7 from Wednesday.
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Details of shows set to be broadcast on the channel have been confirmed and include weekly NFL American Football coverage and series 1 of ‘The Group Chat’ podcast.
Tomorrow will also see the first episode of three-part documentary series ‘Two Sides’ at 9pm. This behind-the scenes documentary gives a look at the monumental British & Irish Lions rugby tour and explores what transpired in the Springbok and Lions camps during the 2021 Tour of South Africa.
Bill Malone, Virgin Media Television Director of Content said: “Virgin Media Four forms an integral part of Virgin Media Television’s new channel strategy.
“Virgin Media One is our flagship channel and home to VMTV's biggest brands from Ireland AM to Virgin Media News; Virgin Media Two is now clearly a youth focused channel, which has just enjoyed a ratings bonanza thanks to the strong performance of Love Island; Virgin Media Three has a particular focus on drama and now Virgin Media Four has joined our portfolio of channels as a General Entertainment channel with a mixture of home produced and top international content.
“This is the second new television channel for Virgin Media Television this year, having launched the customer only channel, Virgin Media More, earlier this year, with Irish premieres of Virgin Media's top programmes such as The Ipcress File and The Thief His Wife And The Canoe”.
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