Prices for a number of pints are set to rise at the beginning of next month in a major blow for Irish pubs and customers.
In a letter, seen by Virgin Media News, Heineken Ireland confirmed that a price increase on all of its draught products will be introduced to "enable us to more closely reflect the cost of producing and supplying our products."
It will affect a number of different drinks in Irish pubs, sending the prices of pints upwards in the process.
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They include Heineken, Birra Moretti, Orchard Thieves, Coors, Fosters, Beamish and Murphys.
The letter, seen by Virgin Media Economics correspondent Paul Colgan, continues: "Keg prices for Heineken and Coors lager will increase, equivalent to 17 cents per pint and at a pro-rata rate for all other draught brands and keg sizes."
The changes come into effect from December 1.
One pub owner responded to the news by saying: "I’ve written to our rep to tell him two of his products are being taken out. Our customers are also effected by the cost of living crisis, they have less disposable income not more. All pubs should pull at least one of they’re (sic) products that would make them sit up & take notice."
A HEINEKEN Ireland spokesman told the Irish Mirror: “Due to significant increases in the cost of energy, packaging, and raw materials, HEINEKEN Ireland has been left with no choice but to amend its pricing in the Irish on-trade market. As a result, we have written to our on-trade customers to advise them of a 9% increase in wholesale draught prices to more closely reflect the current cost of producing and supplying our products.
"HEINEKEN is not passing on the full impact of cost rises for its Irish business.
"HEINEKEN sets the wholesale price that is charged for its products but has no role in relation to the price paid by the consumer, as this is set by individual operators within the on-trade sector.”
The news of prices of pints going up comes just a day after a new round of cost of living protests were confirmed for this weekend.
The Cost of Living Coalition, a group made up of students, activists unions and politicians will hold demonstrations across the country this Saturday, November 12.
There will be 20 protest sites nationwide, including 10 demonstrations in Dublin and gatherings in Carlow, Cork, Galway, Kilkenny, Limerick, Monaghan, Sligo, Tipperary, Waterford, Wexford and Wicklow.
People Before Profit’s Richard Boyd Barrett said that the protest will focus on the 'failure’ of the Government to address the cost of living crisis that is “really crucifying” many families across the country.
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