Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Irish Mirror
Irish Mirror
National
Emma Munbodh

Irish pubs: Bad news for Heineken drinkers as brewer to make changes in 2022

The world's second largest brewer, Heineken, is to increase the price of its beers due to the impact of inflation.

The Dutch company, which supplies brands including Strongbow cider, Amstel and Europe's best-selling lager, Heineken, blamed soaring ingredient and energy costs.

It comes after the founder of Cobra beer also said its prices will rise because of "vicious" cost pressures.

Neither firm has said how much their prices will go up by.

Heineken said its input costs were now set to rise by a mid-teens percentage due to the price of barley doubling compared to a year ago and aluminium prices going up by around 50%.

The firm's chief executive Dolf van den Brink said: "These kind of price increases and inflation, I think we have not seen in a generation."

It comes after a strong year for the company, after lockdown pub closures sent its profits soaring.

Heineken said that its net revenues increased by 11.3% to £13.4billion in 2021, with sales of its Heineken-branded beer up by 17.4%.

The brewer's profits rose by 80%, although it said the coming year remained "uncertain" due to "inflationary challenges".

"It's very hard for us as experts to say whether Heineken's increased production costs are wholly reflected in higher prices for customers," the company added.

He added that putting up prices could lead to "softer beer consumption" as drinkers reined in their spending due to soaring living costs.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.