Ireland has turned into a nation of coffee lovers - as a new survey shows that over half of the country now drink their favourite coffee more than once a day.
The new data, released by Currys in association with Sage, also shows that we're spending less and less on takeaway coffees, instead opting to make our own lattes and cappucinos in the comfort of the home.
That makes a bit more sense given the current financial situation in Ireland.
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But there's some interesting findings in the rest of the survey, carried out at the beginning of October.
Some of them include
- 57% of people drink their daily coffee at home
- 62% of people drink coffee more than once per day
- 41% of people spend less than €5 on take away coffee per week, choosing to make their own
- 77% of people have said their taste in coffee has refined over the past 5 years
- 60% of people are drinking more coffee now than they did 5 years ago
- 68% of people know what they like, and do have a favourite coffee brand
- When it comes to milk, dairy is still number one, with 66% of people choosing dairy milks over plant milks or no milk at all
To celebrate, Currys, in association with Sage Appliances, is running the Home Barista of the Year Competition for the second year running - a national search to find Ireland's most skilled home barista, where the winner will receive some incredible prizes!
To get involved, simply post a photo or a video of your perfect coffee serve to your Instagram Feed or Twitter and use #HomeBaristaoftheYear – your account must be on public for the entry to be captured. Your entry will be added to Currys online coffee photo wall, and you'll be in with the chance of winning some incredible prizes.
Pauline Browne Director of Marketing & E-commerce at Currys Ireland said: “At Currys, we have certainly seen a huge uptake in consumers buying coffee machines as they became more adventurous and experienced home baristas, so teaming up with Sage to run this competition made perfect sense to us. It was a huge success last year, and we hope that even more people get involved this year!”
There are €5,000 worth of prizes to be won, including Sage’s newest coffee machine, Sage The Barista Express ™ Impress machine and Currys gift card. Prizes are:
- 1 st Prize: €2,000 Currys gift card & Sage The Barista Express™ Impress Coffee Machine
- 2 nd prize: €1,000 Currys gift card & Sage The Bambino Plus Coffee Machine & Grinder
- 3 rd prize: €500 Currys gift card & Sage The Bambino Plus Coffee Machine
All levels of ability and skill can enter and are in with a chance to be 2022’s Home Barista of the Year. It's the perfect prize for any coffee-lovers out there, so be sure to share your caffeine fix with Currys and don't forget to tag #HomeBaristaoftheYear too!
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