The Guardian today (Wednesday 10 July) announces the launch of its new cooking and recipe app Feast, available now across both iOS and Android devices worldwide. Feast is the ultimate kitchen companion, overflowing with ideas and smart features to make inspiring mealtimes easy.
The Feast app is the next step in the Guardian’s growth strategy, creating new products that meet the needs of its readers and supporters around the world. The app builds on the Guardian and Observer’s well-established heritage of food content, including the much-loved Feast brand with over a 100 years of recipes.
Savoured by millions of readers a month, Feast showcases the best of the Guardian’s well-loved food journalism, with delicious recipes and foodie recommendations, now packaged into a brilliantly intuitive new app, packed full of great ideas and new features.
A delicious collection of dishes
The Feast app launches with thousands of tried and tested recipes, offering a diverse selection to choose from whatever the food dilemma. From quick and budget friendly midweek dinners, to brunch ideas to kickstart the weekend, tasty sweet treats, great British bakes, vegan, vegetarian and gluten-free dishes, and much more. Carefully curated daily, new recipes and collections for every season and occasion will be added to the app regularly. Popular recipes from our archive will also be added to the app over time, as well as new ones.
Talented team of Guardian cooks
Bringing the restaurant to the kitchen with a digital pocket team of sous-chefs, the Feast app recipes are personally developed by the Guardian’s unrivalled lineup of talented star cooks. Find recipes from Yotam Ottolenghi, Meera Sodha, Nigel Slater, Felicity Cloake, Rukmini Iyer, Rachel Roddy, Ravneet Gill, Benjamina Ebuehi and many others. Guest recipes will also feature from some of the biggest names in food, including Nigella Lawson, Jamie Oliver, Angela Hartnett, Tom Kerridge and Alison Roman to name a few.
Features to make cooking easy
Making delicious meals will be effortless and more fun with Feast. Whether a committed foodie or new to the art of cooking, Guardian readers and food lovers everywhere can enjoy features tailor-made for the Feast app, including:
Cook mode: this clever feature provides step-by-step recipe instructions and prevents phones and tablets from locking, keeping the screen on for as long as needed - perfect to avoid floury screens.
Enhanced search: for instant inspiration search for recipes by ingredient, cuisine, meal type or chef. This saves time in the supermarket and helps to reduce waste when ideas are needed for leftovers in the fridge. Users can also filter recipes depending on their diet preferences, for example only seeing vegan or pescetarian options.
My Feast: users can save the recipes they’ve cooked and build their own digital cookbook of favourite meals, they can even add notes and personal annotations to remember tips and tricks for next time.
Recipe converter (iOS only, coming soon to Android): Feast is also a truly global product with features such as the incredible cups calculator that make it easier to use in countries that use different metrics such as in the US and Australia and a food dictionary to guide users wherever they are in the world.
Discover the ultimate cooking app, download Feast now on the App store for Apple iOS and on Google Play for Android. New subscribers to the Guardian can make the most of a 14-day free trial, before a monthly subscription of £2.99 a month begins (€2.99 in EU, $3.99 in the US and Australia, $2.99 in Canada). Existing Guardian supporters and recurring contributors are being offered a three-month free trial when they sign-up.
Katharine Viner, editor in chief, Guardian News and Media, says:
“Feast is packed with thousands of recipes and useful features that make the app an innovative new way to enjoy the best of the Guardian’s recipe collection. Our food editors have worked with our brilliant and innovative cooks to provide fantastic cooking ideas and an accessible, easy-to-use app. The feedback we’ve received from around the world has been extremely enthusiastic - the Feast app is a hit.”
Tim Lusher, head of food, Guardian News & Media, says:
“The Feast app builds on the Guardian’s great reputation for innovative and imaginative recipes. Updated daily, it’s full of inspiring ideas for home cooks, whether they’re looking for quick, easy, affordable midweek meals or something special for the weekend. Like a digital cookbook, it makes finding thousands of favourite recipes from our huge archive even easier - wherever you are in the world.”
Liz Wynn, chief supporter officer, Guardian Media Group, says:
“Loved by both our digital and print readers - varied, flavoursome and accessible recipes are at the heart of our Feast brand. We’re really excited about the launch of the Feast app, a global product, with features, such as the recipe converter, to make cooking easier no matter where you are in the world. Eagerly anticipated, the team have invested a lot of time designing this perfect companion to modern day cooking. Bespoke and easy to use features including cook mode, mean your screen will never go blank while you’re cooking again, removing the pain of wet and floury fingers on your phone or tablet.”
In the UK alone, the Guardian reaches almost 7m (42%) of foodies a month, more than any other quality newsbrand (source: PAMCo H1 2024/ TGI Feb 2024 Multibasing). The Feast app extends from the Guardian’s award-winning and influential weekly 24-page Feast magazine. Found in the Guardian print edition every Saturday, each issue is packed with beautiful photography and diverse, delicious recipes. A carefully selected collection of the week’s best recipes also appear weekly in the Observer Food Monthly in the Observer on a Sunday.
In addition to the Feast app, across multiple channels, food lovers at the Guardian can also enjoy:
Recipes will continue to be regularly published on theguardian.com/food. Subscribers to the Feast app will receive a more premium user experience as it will be much easier to search, filter, save and customise recipes, alongside new and unique features.
Comfort Eating with Grace Dent: a huge success for the Guardian, the hit interview show is now in its seventh series. So far, celebrity guests, including Nadiya Hussain, Katie Price and David Baddiel have opened their cupboard doors to reveal their favourite foods. The show immediately shot to No1 in the UK Apple podcast chart upon release and now regularly sits in the top of the food category.
The Guardian’s Feast newsletter: sign-up here for a weekly email from Yotam Ottolenghi, Meera Sodha, Felicity Cloake and Rachel Roddy, featuring the latest recipes and seasonal eating ideas.
For more information on the Guardian’s new Feast app and to arrange interviews, please contact: media.enquiries@guardian.co.uk.
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Notes to editors
About Guardian News & Media
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language news websites. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.
