A Manchester-based push bike brand has revealed plans to double its UK market share to 20% by 2024 after it relocated to a new 60,000 sq ft headquarters.
Insync Bikes has moved to Trafford Park having previously being based over two sites at Newton Heath and a 40,000 sq ft warehouse in Worsley.
The business is owned by Indian parent company Hero Cycles and was named named the seventh fastest growing Indian company in the UK by Grant Thornton earlier this month after seeing growth of 43% in 2021, selling 186,000 bikes.
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Insync Bikes executive director Raman Awasthi said: "The new premises are fantastic and enable us to bring our team into one place, ramping up our operations to better serve our 300 strong bike dealer network and our customers.
"From Trafford Park we can distribute more than 500 bikes a day and customers can also easily come and collect stock. With bigger storage and production facilities we can give bike dealers a quicker, more efficient, more predictable service.
"Dealers are the backbone of the industry and represent 50% of bike sales and Trafford Park immediately improves our ability to support them with better with more advanced tech monitoring inventory and stock capacity as well as multimodal transport connections.
"It’s a giant leap forward for Insync and our ability to drive growth by supporting our customers and partners."
Mr Ashwathi said the Trafford Park expansion will also see manufacturing take place for the first time in the UK with plans to set up an ebike assembly line by August producing 50,000 ebikes over three years with an ambition to scale up to 30,000 ebikes annually.
He added: "Our parent company Hero Cycles is India’s biggest pedal bike maker selling five million bikes a year and has huge experience of growing and operating a bike business at scale.
"We are bringing all that knowledge of managing bike design, building and distribution from our top team in India to this new hub in Manchester.
"We believe by fusing the depth of our supply chain in India as well as manufacturing facilities in India and Sri Lanka we can offer the best quality, best value mid to premium range bikes to the UK and European market.
"We are especially keen to bring all our design expertise together here in Manchester maximising the skills of our German e-bike manufacturer HNF based in Berlin, which is part of the Hero International company, with our UK and Indian designers."
