Instagram sensation Mrs Hinch made the surprising revelation that she “doesn’t clean every day” during an interview with Holly Willoughby and Phillip Schofield on This Morning.
The 28-year-old, real name Sophie Hinchliffe, has built up a loyal following of fans by sharing cleaning tips and product recommendations on her Instagram account.
Appearing on the ITV magazine show today, she told the presenters that she takes a more relaxed approach to housework than her social media presence might suggest.
“I don’t even clean every day. I think people think I’m at home constantly cleaning,” she told Willoughby, when asked how the impending arrival of her first child would change her schedule.
“I like to do my little Hinch half hours, my little freshen-up Fridays, and there might be some days where I sit there and go, ‘I’m not even gonna touch a cloth today!’
“I’m so laid back about it. My bed is not made this morning and I’m not worried about it.
“For me, it’s a case of just going with the flow,” she concluded.
The social media star also opened up about how cleaning had helped her tackle anxiety, explaining: “There’s no worse feeling than when you’re sat there and you get that heat in your chest and you start worrying, panicking for no reason, you don’t even know why but you can’t get rid of it.
“So for me, I’ll get up, I might grab my mop or my hoover and I’ll get going. When you feel [at] your most weakest you’re still achieving something.”
Hinchliffe’s This Morning appearance was met with praise on social media, as viewers commended her “positive” outlook.
“You smashed your interview on @thismorning you were soo nervous but you’re such a natural!!!” one Twitter user wrote. “Can’t wait to see what successes you accomplish in the future.”
“Ahh I do love Mrs Hinch, she’s so positive,” another added.
“Mrs Hinch is a lovely person inside and out,” a third comment read.
Hinchliffe’s book Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink and Soothe Your Soul is released tomorrow, but has already become an Amazon bestseller.
