Sisters Kendall and Kylie Jenner are among the most-followed people on Instagram
(Picture: Getty Images)Instagram could copy Twitter by letting users pay for verification in a move that would make its coveted blue badge easily obtainable.
A developer known for unearthing the platform’s hidden updates has spotted references to the new feature in the app codes for Instagram and Facebook, both of which are owned by tech giant Meta.
The lines in the code include “paid blue badge” and an acronym for “identity verification suggesting that the company could soon charge users for the perk, developer and reverse engineer Alessandro Paluzzi told TechCrunch.
It wouldn’t be the first social network to monetise features users are clamouring for. Under the stewardship of CEO Elon Musk, Twitter recently launched a subscription plan that included account verification after multiple delays.
If the update turns out to be real, it would mark a major U-turn for Instagram. The platform has been completely free to use throughout its lifetime as it generates revenue by showing users targeted ads. Instagram did not immediately respond to a request for comment.
Despite allowing anyone to request verification since 2018, Instagram is notoriously picky about who gets the status symbol. Little is known about the benefits that come with the blue badge, though some suggest that it gives users more visibility in search and early access to special features.
It could boost your popularity on the app by indicating to users that you are worth following. This is especially useful for influencers trying to build a brand and secure deals and sponsorships with brands. Businesses, meanwhile, typically seek it out for authenticity and credibility.
Here’s what you need to know about the application process and how Instagram decides who gets the blue badge.
How to get verified on Instagram
It’s easy to request verification on Instagram, but that doesn’t mean you’re guaranteed to get it.
To apply, head to your profile page, tap the menu button on the top right, select “settings” and then “account” and then “request verification”.
Now, you’ll be asked to enter your full name and provide identification (such as a government-issued photo ID or official business documentation). Follow the instructions and then tap submit.
How does Instagram choose who gets verified?
Instagram looks at several factors when deciding which accounts to verify.
The biggest hindrance for the majority of users is the company’s notability criteria that states that an account must represent a “well-known, highly searched for person, brand or entity”. So, you may be out of luck if you aren’t a public figure, celebrity or brand with a decent follower count.
One way Instagram checks if you are notable is by reviewing accounts that have received coverage in the press but it does not count paid or sponsored media as a reputable source.
In addition, chosen accounts need to represent a real person, registered business or entity.
Based on Instagram’s criteria, you can improve your authenticity by completing your profile. This includes adding a genuine bio, profile photo, setting your account to public so everyone can see your posts, and actively using the app.
Finally, accounts also need to be unique. If you’re just regurgitating memes and internet jokes then you won’t get verified. As part of the rules, only one account per person or business can be verified, with exceptions for language-specific accounts.
Instagram states that you can’t change your user name once verified, and that it can rescind the badge at any time if you provide false information in your application or break the rules.
