An insightful documentary all about the Irish superbrand Guinness will air this weekend on Channel 4.
The hour-long programme will be fronted by Helen Skelton, as she investigates what made Guinness such a popular alcoholic drink all over the world - and especially in Glasgow. According to the Channel 4 programming information, the show will: "uncover the inside secrets of some of Britain's most popular brands.
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"From research into new recipes, through to the packaging on the shelf, this series explores the lengths these superbrands go to keep their rivals at bay and win over shoppers up and down the country. In this episode, Helen goes behind the scenes of Guinness - one of the most famous beers in the world - to see how they brew their bestselling draught stout.
"She explores the history of their iconic adverts and finds out why they are launching a new alcohol-free beer, before discovering how stout can appeal to the next generation. She also meets a superfan who exposes badly pulled pints on his Instagram account.
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"With privileged access to their senior teams, brewery and research laboratories, Helen uncovers the secrets of their global success."
Helen has investigated the likes of Kelloggs, Warburtons and Walls - now Guinness is next on her hitlist. The show has been airing on Channel 4 on Sunday evenings.
The Guinness episode of 'Inside the Superbrands' will air on Sunday, June 26 at 7pm on Channel 4. All previous episodes will be available on All4 thereafter.
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