Ted Lasso became an instant hit when it launched on Apple TV amid lockdown.
Three years and three series later, the sports comedy-drama has gained a loyal allegiance of fans and has even seen a knock-on effect take place in its filming location of Richmond.
The landlord of a south-west London pub featured in the award-winning series has now revealed that tourists have flocked from "almost every country" for a pint thanks to the show's popularity.
Reece Kent, 28, took over management of The Prince's Head pub - which is character Ted's local - in April 2022.
During filming the pub is temporarily changed - as the fictional boozer goes by The Crown and Anchor - but its whereabouts is still well-known.
Reece says it is now a tourist hotspot for Lasso lovers visiting the UK - and he has guests visit from almost every country in the world.
He revealed despite playing an important role in the show, there have only been "a handful" of filming days which have disrupted the day-to-day running of the pub.
But Reece said it's overall been "great for the business" - as well as having a great impact on the whole of Richmond.
Reece, originally from Brentford, west London, said: "When I came to this pub it was already involved with the show.
"But I didn't realise just how many tourists it would attract - people were taking holidays and making sure this was part of their trip.
"It's not just about the pub though, but about Richmond as a whole - the pub is just at the heart of the community here."
When Reece took on the role as general manager, he was aware of the business' connection to Ted Lasso - although had never watched the show.
So he binge-watched it all and said he quickly became a fan - because "it makes you feel good inside, just like The Prince's Head".
Reece said when he first started managing the pub, fans of the show coming to visit would normally be from the US.
But after the third season, popularity soared - and they began to welcome tourists from all over the world.
He said: "We've had people from Brazil, Canada, Australia, Germany - I think I've met someone who's come from every main country now.
"It's been quite a surprise how many people want to come actually. A lady does a whole Ted Lasso tour around Richmond and they end on the bench on the green.
"Tourists always want to come in and have a chat after - you can even tell when the tour is finished they all have an AFC Richmond shirt on."
Reece revealed what it was like when filming the third season of the show, which came out in March this year, at the pub.
The crew only film the outside of the boozer - because any scenes filmed 'inside' are in fact a separate set based elsewhere, designed to match the actual pub's interior.
So, there were only "a handful" of filming days which required the pub to be closed for business.
But Reece confirmed they would organise filming days when nothing was planned in the pub - because "customers come first."
He said: "I wouldn't cancel bookings. People take time out of their holidays to come, and often only have one day to visit.
"It's exciting to be on Ted Lasso but I have regulars who have been drinking here for 50 years.
"I have to look out for them as much as everyone else."
He added: "It's good to customers them a great experience of the pub.
"It's also just about giving them that welcoming feel of being part of something - being a part of Richmond."
