A brand new Haribo store has opened in Cheshire Oaks Designer Outlet, just in time for Easter .
Inside, customers can find a selection of sweet treats, including seasonal gifts and Haribo merchandise and a pick ‘n’ mix zone.
The Cheshire Oaks store is one of only three in the country, as Haribo already has two existing stores at London Designer Outlet and McArthurGlen Designer Outlet York.
Joe Dobrowolski, Haribo’s Store Manager, said: "Wow, what an amazing start! We had an idea that the store would be popular, but the turnout and comments that we have received have been fantastic!
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"It’s certainly brought HARIBO’s fun and unique personality to life and there were definitely lots of moments of childlike happiness from our shoppers."
Sarah Guelbi, one of the first visitors said: "I’ve been so excited, that I’ve been queuing since 7am. It certainly didn’t disappoint! The store was so bright and colourful, I just wanted to dive in."
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Shopper Joy Parry from Great Sutton, who was able to pick up her favourite HARIBO Peaches, which she can usually only get when she is in Spain, said: "The shop looks great, it’s really nice and bright. I’m so glad I’ve been able to experience it, especially when there is just three in the UK."
Another shopper Amy Harrison, who loves HARIBO Happy Cherries Z!NG, said: "HARIBO are my absolute favourite for the cinema. I can’t believe how much variety there is, there’s loads! Definitely something for everyone."
The family-owned business has been making much-loved sweets for almost 100-years.
It launching into the UK market in 1972 and Haribo now operates two manufacturing facilities in West Yorkshire, which are home to more than 700 team members.
It is expected to carry on expanding its retail footprint and store presence across the UK.
Centre Manager at McArthurGlen Designer Outlet Cheshire Oaks, Kenny Murray, said: "We are thrilled to welcome HARIBO to Cheshire Oaks, they are a fantastic addition and elevate our family friendly offering.
"We look forward to seeing the smiles on our guest’s faces as they experience the new store."
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