Ravers from across the world are soon to gather at a huge electronic music festival up a snowy mountain.
Anyone who has been to or watched footage of Tommorowland's original summer outing will know it is the most European thing currently on the Continent, arguably more so than Eurovision and functional tram networks.
Every July 600,000 people descend on the town of Boom in Belgium for several weeks of pure euphoria led by the likes of Armin van Buuren, Tiësto and Stevee Aoki.
It has earned itself a reputation as one of the world's premier festivals due to both the relentless drops delivered by its line-up of DJs and the very Instagrammable, magnificent stage designs it produces each year.
Now the festival's snowy offshoot - Tomorrowland Winter - is aiming to out European its sister event with a huge festival up a mountain.
Between March 18 and March 25 the festival will be returning to the breath-taking French ski resort and mountains of Alpe d’Huez.
Festivalgoers will descend on the mountain for an intense week of snow sports and après ski enjoyed in front of some incredibly powerful sound systems.
The highest stage is set at a towering 3,330m above sea level while more than 100 artists are due to perform across the seven days.
In the day time Alpe d'Huez's reputation as one of the sunniest resorts in Europe, with 300 days of sunshine per year on average, means it can provide the perfect conditions for skiers and snowboarders to hit up 250km of slopes.
DJ booths built into the snow dot the mountainside, allowing riders to stop off and have a dance as they make their way down.
One particularly ferocious set from Dimitri Vegas last year saw onesie clad ravers bopping alongside party animals decked out in ski helmets and gloves, fist pumping in unison.
Come the evening when the temperature drops too low, ravers can hit up a huge warehouse party where enormous screens line the walls and ceilings, and a riot of lasers light up the air.
Kevin is a rep at the Alpe D’Huez resort where the festival takes place, and makes sure all the party goers are put up in cosy lodges and know their way around the mountain.
"The festival itself starts putting up the main stage just after the summer season," he told The Mirror.
"The basis for the stages are down before the snow falls and ice comes."
Kevin described what it is like to see his place of work be transformed into a mega-festival.
"It is completely different to have it and live it," he continued.
"I am a mountain person. It brings in some extra magic. You have beautiful views. The snow with all the magical light works, it feels like Disneyland.
"Last year on part of the mountain stages it felt like summer. Everyone was there in t-shirts in their ski boots.
"You have the lovely sun on your face and you can ski between the stages."
Tickets and accommodation to Tomorrowland can be booked via Sunweb.
