Poundland has opened its biggest ever store in the UK, complete with changing rooms, hot and cold food and even an alcohol aisle.
The new megastore is located in Nottingham’s Riverside Retail Park and used to be a former Outfit shop, the Arcadia-owned brand that fell into administration in 2020.
Measuring 15,000 sq feet, more than a third of the space sells Pep&Co clothing - but in a first for Poundland, there are fitting rooms and mannequins wearing trending outfits.
As well as clothing, the Pep&Co range is also made up of homeware products, with items on sale ranging from kitchen goods to bathroom accessories.
In terms of food, the new Nottingham store will sell both chilled and frozen ranges, including pizza, ready meals and sandwiches.
Poundland sells brands including Bernard Matthews and Birds Eye as part of its frozen goods.
There is a Costa Coffee machine in the Nottingham store as well, so you can grab a hot drink on the go, and a selection of beers, wines and spirits in a new alcohol aisle.
The new site also stocks Poundland’s Viido technology range, selling headphones, keyboards and other computer and phone accessories.
But you'd be mistaken for thinking everything will cost £1 - in fact, the most expensive new item is a £150 egg chair which is exclusive to the larger store format.
Poundland, which has around 800 shops in the UK, says its new Nottingham store has around 450 unique items that you won't find in its other stores.
Its managing director Barry Williams said the retailer wants to open more larger shops in the future as part of its expansion plans.
He told Retail Gazette : “You will see more of these bigger stores.
“Not a lot of retailers are doing what we’re doing – expanding. We’ve been agile.”
Poundland’s new Nottingham store opened in Riverside Retail Park on Saturday morning (February 12) and employs around 75 workers.
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The budget retailer has been rapidly expanding its physical store portfolio over the last few years - just before Christmas, it confirmed plans to open seven new stores and revamp another 55 sites.
It comes after Poundland opened its first ever convenience stores in May last year, located in Kendray, in South Yorkshire, and Hornsea, in East Yorkshire.
The retailer says its prices in its Local shops are the same as its bigger stores, promising shoppers the luxury of convenience store without the premium price tag.
Poundland Local prices are marketed as being identical to its larger stores, and includes brands from its core ranges including groceries, snacks and household products.
Shoppers can also find health and beauty items, as well as batteries, toys, stationery and homeware products.
But there are also a wider range of certain items in Poundland Local, including fresh fruit and vegetables, chilled and frozen food, and an extended range of bread and morning goods.
Poundland trades internationally through its Dealz brand in Poland, Spain and The Republic of Ireland.
