It’s safe to say this week has been a strange one when it comes to online shopping.
From Pretty Little Thing’s high-vis "statement jacket" to Asos’ crop top for men, the internet has been awash with sartorial idiosyncrasies.
But, just when you thought fashion couldn’t get any weirder, one brand has created what might just be the most bizarre trend yet.
Enter: Unravel Project’s new “Inside-out Effect” jeans.
Sold on luxury fashion retail platform Farfetch, the pair of distressed jeans look exactly as the name suggests.
Visibly inside-out, on purpose, everything from the buttons to the pockets are the wrong way round while the right-hand pocket reads: “To create something new you must first destroy“ in small block lettering.
To make matters worse, there’s also the addition of a strange mesh-like material, similar to a pair of tights, hanging from the back pocket.
But, what’s even more mind-boggling is the price. The divisive jeans retail at £368 and, while that might seem like a lot, you’ll be surprised to hear that they’re actually in the sale and originally cost a whopping £920.
Unsurprisingly, users on social media have mocked the brand for the bizarre design.
“So I’ve just seen inside out jeans and now skin growth jewellery…Fashion, go home, you’re drunk,” one person wrote on Twitter.
Another added: “This is fashion taking the micky, people shouldn’t encourage them.”
This isn’t the first time Unravel Project has made headlines for its unconventional designs. The brand has also gained attention for selling a shirt dress which doubles up as a denim skirt with a jean waistband for £1,111, as well as a denim jacket hybrid dress that costs £567.
However, it seems the designer’s inside-out jeans could actually be the start of a fully-fledged fashion trend.
Austrian brand Helmut Lang has also released its own version of “Inside Out Jeans” that come crafted with a six-pocket design, belt loops and exposed stitching.
Plus, while they’re still a hefty investment, this pair will only set you back £145.
