Inside FSG's £240m Anfield plan as Newcastle United…

Inside FSG's £240m Anfield plan as Newcastle United 'club-record' deal could explain Liverpool sale

Here are your Liverpool evening headlines for Tuesday, November 29.

Inside FSG's £240m Anfield plan as naming rights deal could hand new owners major boost

If Fenway Sports Group are well into their final act as owners of Liverpool FC, the monument to their Anfield progress will be there for all to see by the summer of 2023.

Whenever FSG do eventually decide to hand over the keys to the Shankly Gates, they will walk away from Merseyside having dragged one of the most iconic sporting venues on the planet into the 21st century.

Perhaps, for all the success enjoyed under the managerial reign of Jurgen Klopp, the true stamp of the Americans' era will be the infrastructure put in place during their tenure. Having finally made the decision to vacate the famous Melwood site, the move to the AXA Training Centre two years ago is one that will hold the next generation of Reds stars in good stead at Kirkby.

The £50m build is one that Liverpool believe now rivals any other in European football and while the decision to leave Melwood was taken with the heaviest of hearts, those working within the ranks, across all departments, have felt the benefit.

But while 'the AXA' - as it is informally referred to - is the all-purpose facility needed for a modern, top-level football club to improve, it is FSG's redevelopment of Anfield that is the more obvious emblem of their accomplishments to a worldwide fanbase.

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Newcastle United set for 'club record' deal that could explain FSG Liverpool sale

While potentially having one eye on an exit strategy at Liverpool, Fenway Sports Group remain focused on the Reds' growth both on and off the field.

Liverpool's revenues have risen significantly since FSG acquired the club , when turnover stood at £184m at the end of the 2010/11 accounting period. Through a combination of greater commercial deals and hugely increased media rights, revenues have risen to what is expected to be around £600m for the 2021/22 financial year, something that would represent a 226 per cent increase over the past 12 years.

Major sponsorship deals have been struck in recent times, with the renewed front of shirt deal with Standard Chartered understood to be worth a little over £50m per year , while through the structure of the Nike kit deal, where a guaranteed £30m per year is aided by a 20 per cent slice of the sale of Liverpool/Nike branded merchandise globally, could net the Reds as much as £70m per year on some projections for the coming seasons.

But the landscape is changing. Manchester City's commercial revenues outstrip all of their Premier League rivals despite a far smaller slice of the global football fanbase, commercial revenues that have been helped along the way in no small part to the simpatico nature of some of the business relationships that exist in the MENA region, where the owners, City Football Group, have considerable reach and ties.

Newcastle United are also now ready to make their mark. The Magpies were taken over in a somewhat controversial move by the Saudi Arabian Public Investment Fund (PIF), with PIF serving as the sovereign wealth fund of Saudi with assets of around £300bn.

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