Manchester burger bar Archie's has opened its biggest restaurant yet at the Trafford Centre.
The burgers and shakes specialist has taken over the former La Tasca unit in the shopping centre's Orient food quarter.
The new flagship outlet seats 260 people in the brand's signature hot pink surroundings, split across a main dining floor and a mezzanine level.
Plans to install a ball pit and banana swings like those in the Piccadilly branch have had to be ditched due to Covid restrictions.
But the team promise plenty more Instagram-worthy photo backdrops including a cluster of cloud lighting and neon signs that scream 'Ended up at Archie's' and 'It's all good baby'.
Even the toilets are pink.
Announcing plans for the site earlier this year, Imran Shezad, from Archie's, told the M.E.N: "The Trafford Centre restaurant is going to be the flagship store, it will be really cool - very Instagrammable.
"We've taken the sites we have done previously and taken it to the next level."
The restaurant will be offering takeaway meals only until tier restrictions allow customers to dine in.
The Manchester-based business was established on Oxford Road in 2010 and now has four sites in the city, including its recently-opened restaurant at Manchester Arndale.
The brand has developed a cult following over the last decade, with a menu that features black and pink burger buns, celebrity collaborations with the likes of the Hollyoaks and Corrie casts, and visits from stars including Rita Ora and Floyd Mayweather.
Archie's is also due to open a restaurant at Manchester Airport's new super terminal, along with a new site in Leeds to add to its growing national portfolio, which already includes branches in Liverpool and Birmingham.
The Trafford Centre site opened on Tuesday, in the week the shopping centre's new ownership was announced.
Toronto-based property investor Canada Pension Plan Investment Board (CPP Investments) - which was one of previous owner Intu's biggest creditors - has now acquired the mall.
Intu collapsed into administration under the weight of £5 billion in debt in June this year.
The shopping centre lost an eye-watering £704m in 2019, according to its latest accounts. Intu also took a heavy hit from the coronavirus pandemic, with many of its retail tenants going bust or unable to pay their rent as a result of lockdown closures.
Nevertheless, the shopping centre's new owners remain upbeat about its long-term prospects.
Geoff Souter, managing director, head of real assets credit at CPPIB Credit, said: "The Trafford Centre is one of the U.K.’s top five shopping centres, welcoming more than 30 million shoppers annually, and counts many leading global retailers among its occupiers.
"While conditions for retail in 2020 have been very challenging, we are able to take a long-term view and believe that, with strategic management and investment, the Trafford Centre has strong prospects.
"An immediate priority is to support the Trafford Centre’s management, ensuring continued optimal operation of the Trafford Centre, and to appoint a long-term expert operating partner."
