Alison Hammond has won legions of fans with her gregarious personality and hilarious celebrity interviews on This Morning.
She emerged as a quick show favourite on Big Brother in 2002, and has continued to build on that success with a TV career that has spanned two decades.
But one thing has alluded the Birmingham-born star, and that's that special someone to grow old and grey with.
Alison - who turns 48 today - was previously married to Manchester cab driver Noureddine Boufaied.
Together, they had son Aiden, who was born on his mum's 30th birthday and turns 18 today.
It was on ITV 's This Morning that a pregnant Alison had a scan to find out the gender of her baby all those years ago.
"I remember being on this show having a scan and they told me I was having a boy," the presenter previously told viewers.
"On this show! I got my belly out and we scanned and there's Aidan… happy birthday my darling!"
Sadly, her union with Noureddine ended in divorce, but in 2014 she fell in love with single dad and security guard Jamie Savage, who she met online.
They quickly got engaged but that also wasn't to be and it was with a heavy heart that Alison announced their split three years later admitting that the agony of their heartbreak had put her off finding love agin.
"We split up. It's the worst news ever," she told OK! magazine.
"It was really recent and I'm a bit gutted about it.
"You never know, we might get back together, but I'm not feeling it at the minute.
"I don't think I want anyone else now, I feel really sad. I'm going to have to eat a lot of chocolate to cheer me up!"
The former cinema worker was briefly involved with audio technician Ben Kusi, who she met on Celebs Go Dating earlier in 2020.
And she previously told Woman's Own that she longed to fall in love and tie the knot once more.
"I would love to get married. I'd love to walk down the aisle in a big, white dress and have the fairy-tale wedding," she said.
"I love being in love; I am a different person when I am. My heart sings – it's amazing."
As it turns out, Alison's dreams might still come true thanks to a mystery new love in her life.
Keeping her cards close to her chest, the star recently let slip that she's been seeing an unnamed man for 18 months, and that he quite rightly thinks she's the bees knees.
She told The Sun: "A year and a half I've been with him, and no one knew! He loves me to bits. He absolutely worships me and massages my feet every single day. What more do you want?!"
What's more, she told ITV stable mate Lorraine that she's finally found that special someone who can 'make my heart sing', and told how he, "enriches my life in ways I've never had before."
So could another wedding be on the cards? That's certainly what Alison is hoping for.
"If he wants to pop the question, he can pop away," she told My Weekly magazine.