Understanding the significance of stickers in branding;
Stickers are one of the most memorable products in my childhood, however, they do not only have significance to children. Custom stickers are a fantastic way to market your brand. They can be used to make items stand out or to create memorable events making custom giveaways that will etch customers' minds on your brand. These are only some of the few instances showing the power custom stickers hold.
The existence of so many companies in Saigon, all fighting for the same target audience, makes it crucial for businesses to use all possible tools to distinguish themselves from their competitors — and one of the most effective approaches is to use custom stickers. Be they rebranding or advertising a product, these tools are simple yet effective in making an impact. Considering this, let us take a closer look at the various possibilities on how to leverage custom stickers for furthering your business and expanding your consumer base.
A handful of effective strategies for deploying custom stickers for branding purposes:
Custom graphics stickers have the potency to alter branding strategy in a dramatic fashion. A simple marketing tactic would be through promotions and giveaways. Stickers are quite small, and cheap, and can go viral to promote your logo widely.
- Brand promotions and giveaways
Promotional stickers can effectively be used in brand promotion and even as giveaways. Their design is so attractive that they can be used effectively during an event or as part of an online marketing campaign.
Consider that you are at a trade show and have set up a booth. Giving away stickers that contain your brand’s logo makes a statement as it prompts users to put the stickers in places where they can be visibly seen, promoting your brand more. These cheap but effective advertising tools can be produced and given away indiscriminately by brands because they’re so inexpensive. Moreover, who wouldn’t want to get some freebies—especially when it is something exciting and attractive to the eye?
- Packaging and labelling
Brand packaging, stickers, and logos take an ordinary package and give it a new look and perception. Applying a range of colours, labels, and other graphics elements expands their scope as they not only beautify the package but also decorate it with meaningful insights. Now imagine how you would feel when unboxing a product and there are colourful stickers detailing the product and containing brand instructions. That is the feeling that stays with many even after purchasing a product. Such small elements can be a distinguishing factor for your products and increase the chances of them making purchases again. Moreover, they allow for brand renewal without changing complete packages, just change the look of the sticker when it’s time to refresh your brand!
- Event and tradeshow marketing
Events and tradeshows are a beehive of would-be customers. Custom stickers will bring life to your booth and make it appealing to many.
Picture the delegates who have passed by with your brand prominently displayed on lively-designed picture stickers. Stickers can trigger the interest in people before you meet them. You may want to consider providing them with special sticker packs for the various categories of the services or products that you offer them. This forms an artefact that helps in creating lasting impressions of the brand long after the functions are over. Creating stickers increases the earning potential for brands as it can be used during live shows, as the audience sees the logo there is an increase in brand recall.
Custom stickers can be a powerful visual device that participants will appreciate. They complement the influencer’s design while further advancing the company’s graphics message. By sticking on laptops, water bottles, and phone covers; these graphics speak beyond the screens and get into people’s daily activities.
Case studies of successful brands using custom stickers in their marketing strategy;
There are countless cases where various businesses successfully applied the use of custom stickers as a part of their marketing strategies.
- For example, many individuals who are fans of Apple need to be in possession of a logo sticker from them. Such branding tools are very simple but build community and brand loyalty for the company.
- Other brands similar to Red Bull that use stickers in events and competitions include Red Bull, which uses stickers in events and competitions. They knew that by giving away colourful decals, they not only advertised their brands but got fun and engagement from their target audience.
- An example of an amateur company such as Bombas implements stickers as an advertisement as they use uniquely designed packaging labels which customers love and therefore do not throw away, effectively making every single package a marketing tool.
Indeed, the examples provided show how cheap and easy it can be to create customized stickers for brands because they’re effective at turning otherwise mundane places into great tools that sell and are designed to appeal to consumers.
Guidelines for sticker making for your brand;
Understand the reason behind the sticker. Establish the message that you want the sticker to convey. A good idea will determine your design options.
Identify the right colours for your brand. Such colour patterns are helpful during recognition and establishing emotional links. Use the correct typeface. When selecting typefaces make sure they can be read easily from a distance and match the branding requirements of the company. Think simple but powerful. Avoid using too many images. The use of graphics and/or logos should represent what you believe in but not in a way that overpowers the person looking at it.
Use non-standard forms. Non-standard forms can provide better visibility to the stickers because they can attract attention that plain rectangles cannot. Overlook not the use of good materials. Use durable vinyl options to ensure that your branding applies to multiple conditions.
At last, try out several versions of the layout before printing out bulk orders. Suggestions and opinions can point out popular interests and help with the effectiveness of the layout tremendously.
Conclusion:
The properly designed custom stickers can be used in many ways to further develop the visibility of your brand and reach out to the target audience. They are designed in a manner that they can be applied at different stages in marketing, be it in the promotional stage or packaging stage. Carefully crafted in the proper manner these art pieces that seem minute can do wonders.
The creative potential is large. If it is to promote your giveaways or personalise and embellish your products, custom designed stickers are that touch that every consumer loves. Successful brands have already harnessed this power and it goes to show how useful well-designed and created sticker templates are in increasing loyalty and engagement levels.
As you think of including the option of custom designed stickers in your branding strategy, do not forget to design them in a good manner and make sure that they fit into the identity of your brand. Good-designed stickers catch the attention of many because they not only possess beauty but show what the brand stands for.
