Negin Mirsalehi can’t be stopped. The Forbes 30 under 30 alumn and international influencer with over 5.5 million Instagram followers was crowned influencer of the year the same week her new Express x Negin Mirsalehi collection dropped. After a few years of building her personal brand, Mirsalehi founded and self-funded her own haircare line, Gisou, based on the holistic and natural properties drawn from her Persian family’s seven-generation beekeeping heritage. Although Mirsalehi has worked with top designers like Cartier, Valentino, Tod’s, Ralph Lauren, and Dolce & Gabbana’s, her focus has been on growing Gisou, making this capsule collection a big part of her entrepreneurial journey. Her audience has flocked to her over the past seven years for fashion inspiration and advice, making her designing her own collection her next logical step. As far as winning the first-ever influencer of the year award at the FMA’s, Mairsalehi attributes that win by being personal with her fans,” My followers and fans have gotten to know all sides of me in a very authentic way and because of that, they have always supported me. I am so grateful to have that kind of connection with them.”
The collection with Express is Inspired by Mirsalehi’s own career experiences created to provide style, versatility, and confidence for modern women forging their own way. It boasts bold prints, exotic patterns, and timeless silhouette that can be dressed up or down. “This capsule is perfect for mixing and matching. It’s full of possibilities,” said Mirsalehi. The collection offers a range of on-trend staples for Fall, including a snakeskin pencil skirt, plaid boyfriend blazer, sweetheart knit sweater, wide-leg jumpsuit, cozy Sherpa jacket, and more. Mirsalehi created the collection in collaboration with Reunited Clothing, ” I loved working with Express and Reunited Clothing because they really appreciated my personal style and gave me the freedom to express myself through the designs.”
The goal for the designs was targeted for today’s founders and dreamers, Mirsalehi’s inspiration for this collection comes from her own confidence to embrace personal style. “My collection is for women who love to explore, take risks, and try new things,” she added. “Negin is an international influencer and an astute businesswoman with an incredible eye for what’s next. It’s this unique combination that made her the perfect partner for Express. Our collection with Negin is modern, wearable, and full of versatile pieces that make it easier for real women to navigate their experiences with style,” said Tim Baxter, President and Chief Executive Officer at Express.
To celebrate the collection launch, Express and Mirsalehi hosted a fireside chat with TV Host and international best selling author, Tan France, during NYFW. The pair talked about their personal styles, starting businesses, current trends and Mirsalehi’s love of beekeeping. The limited-edition collection is available in sizes XS-L and 00-12 in select stores and online at express.com beginning September 5.
