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Nottingham Post
Nottingham Post
National
Mia O'Hare

Independent clothing brand Lucy and Yak set to open city centre store next month

Independent ethical clothing brand Lucy and Yak is set to open its first Nottingham store next month. The fashion company, which focuses on conscious clothing, will open its fourth UK store in the city centre on Saturday, February 18

The shop will be located at 11 Poultry, where maternity and baby clothing retailer JoJo Maman Bebe was previously based. It is described as a prime location in the heart of the city surrounded by a range of other businesses such as independent coffee shops, restaurants and retail stores.

The Nottingham shop follows the successful opening of the brand’s two newest stores in Bristol and Norwich. The company's flagship store is based in Brighton, located on the bustling North Laine.

Read more: Sadness as West Bridgford shop owner confirms closure 'with heavy heart'

Lucy and Yak is known for its comfy, organic fabrics especially its dungarees which have become one of its best sellers. The brand was started by Chris Renwick and Lucy Greenwood in 2014 when they went travelling. The couple sold pouches made from pre-loved clothing before they moved back to the UK and set up a business on the app, Depop. They opened their first shop in 2019.

These new bricks and mortar stores are part of Lucy & Yak’s ambitions to have a greater physical presence across the UK, and more opportunities for face to face interactions with the Yak community. More locations are already planned for the remainder of 2023, with the hope that each shop can become a Re:Yak Hub – a space for customers to recycle, repair or upcycle their clothes.

Lucy Greenwood, co-founder of Lucy & Yak, said: “We are so excited to be coming to Nottingham next month, and can’t wait to be a part of a city full of arts, culture and history. We’re really looking forward to having a shop in the East Midlands, in such a connected city like Nottingham, so we’re able to reach even more of our community and continue building our Re:Yak network.”

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