Get all your news in one place.
100’s of premium titles.
One app.
Start reading
indy100
indy100
Daisy Maldonado

Incels have coined a cringe new dating term called ‘Jestermaxxing’

Traffic to websites promoting ‘incel’ culture has increased six times over during 2021 (Dominic Lipinski/PA)

(Picture: PA Wire)

There are many qualities that people on the dating scene are drawn to in guys. Nice hair, a good smell, rugged good looks and a nice personality are among them.

The likes of Pete Davidson and Tom Holland also seem to suggest that having a great sense of humour goes a long way towards sealing the deal.

But, inevitably, incels - an abbreviated term for involuntarily celibate, and typically used by guys - have stuck a cringeworthy label on it.

Describing it as jestermaxxing, incels describe the mere act of being a fun guy to hang around with as an entire dating strategy.

The term - highlighted by MEL Magazine - is specifically defined as the transition from when you stop trying to be hot and start trying, to be funny.

Sign up to our new free Indy100 weekly newsletter

But unfortunately for them, incels kinda missed the message.

Instead of realising that people want to be around fun guys, many describe it as a “coping” mechanism for guys who cannot accept the fact that they aren’t attractive.

One person wrote on the Lonely Men subreddit: “I jestermaxxed hard in middle school, just made myself look r*****ed.

“Don’t do it. Chads can get away with most things because of the halo effect.”

A Chad typically refers to an attractive bro-type who is successful on the dating scene and has lots of friends.

Another incel wrote: “It’s great to socialmaxx, but it won’t get you a girl. If you’re not automatically disqualified by subhuman looks, the only way to get a girl is through assertive actions. Making her laugh is never going to be enough if that’s all you do.”

Non-incels have noticed the trend of funny dudes doing well on the dating scene - and now routinely (jokingly) mock those making physical improvements, when instead they could just be brushing up on their comedy skills with some SNL re-runs:

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.