Last night (May 19) fashion retailer In The Style proudly announced that they would be partnering with Dame Deborah James and The BowelBabe Fund.
Like many people across the nation, In The Style has been following Dame Deborah’s journey over the last few years, as she has courageously battled bowel cancer.
In The Style has followed Dame Deborah’s ups and downs, seen her in and out of hospital and above all, seen her positivity and want to inspire so many others - with something she has called ‘Rebellious Hope’.
The first facet of the partnership is Dame Deborah’s ‘ Rebellious Hope’ t-shirt which retails for £15, with 100% of profits from the sale of each t-shirt going directly to The BowelBabe Fund.
In less than one week, The BowelBabe Fund has already surpassed an astonishing £6,000,000 in donations.
- Shop the ‘Rebellious Hope’ t-shirt here
The BowelBabe Fund for Cancer Research UK was founded by Dame Deborah and her family to help fund clinical trials and research into new treatments for cancer patients, all while raising awareness of bowel cancer.
Following the launch of the t-shirt, Dame Deborah has been working on her own collection for several months and it perfectly encapsulates the British summertime staples.
Think outfits that are perfect for Wimbledon, The Races, garden parties and Pimms in the park: all activities that Dame Deborah has enjoyed for years.
The brand is following Deborah’s wishes to go ahead with the range which will launch soon, with profits going to Deborah’s chosen charity.
We're super excited to see what's in store for the second launch.
On working with In The Style, Dame Deborah said: “The reason why I wanted to do this collection with In The Style is because it has been something totally different to cancer for me. I love fashion and anyone who knows me or has followed me for years knows I love my dresses and I am always hunting for the best prints.
When we started work on this collection, I didn’t realise that I’d be living a hybrid life between home and hospital and even from hospital, we’ve made this happen.
It has been a project that I have really enjoyed, and above all, it has given me something else to think about. I really hope you love it as much as I loved designing it. I hope it brings you joy and it makes you feel great when you put it on.”
