In Pictures: Red carpet arrivals as stars gather for Brit Awards

Teddy Swims at the Brit Awards (Ian West/PA) - (PA Wire)

The Brit Awards are getting under way as the music industry gathers for its annual celebration.

The stars were out in force for the event at the O2 Arena in London.

Plenty of stars turned out in finery although a cuddly-toy infused outfit worn by rapper-songwriter Teddy Swims grabbed a lot of attention.

Sabrina Carpenter (Ian West/PA) (PA Wire)

Charli XCX (Ian West/PA) (PA Wire)

Paloma Faith (Ian West/PA) (PA Wire)

Alex Scott and Jess Glynne (PA Wire)

Oti Mabuse (Ian West/PA) (PA Wire)

Teddy Swims (Ian West/PA) (PA Wire)

Gemma Atkinson (Ian West/PA) (PA Wire)

Mutya Buena, Keisha Buchanan and Siobhan Donaghy of the Sugababes (Ian West/PA) (PA Wire)

Maura Higgins (Ian West/PA) (PA Wire)

Fleur East (Ian West/PA) (PA Wire)

Bruno Tonioli (Ian West/PA) (PA Wire)

Sam and Louise Thompson (Ian West/PA) (PA Wire)

Sam Ryder (Ian West/PA) (PA Wire)

Myles Smith (Ian West/PA) (PA Wire)

Ashley Roberts (Ian West/PA) (PA Wire)

Pete Wicks and Olivia Attwood (Ian West/PA) (PA Wire)

Zara McDermott (Ian West/PA) (PA Wire)