The Lions won three games in 2021, watched former quarterback Matthew Stafford win a Super Bowl with the Rams and boasted a coach (“The Kneecap Biter?”) who spoke in phrases ripped from WWE scripts. For the second-straight season, they’d been outscored by 142 total points. For the fourth-straight season, they finished last in the NFC North.
They were at the bottom of the league, and the NFL treated them as such. When the 2022 schedule came out, the Lions were booked for exactly zero prime-time games.
This year, they’ve been scheduled for four, including the Thursday night season opener at the Chiefs — the most prime of primetime spots awarded a team that’s not the Super Bowl champion.
If there’s any sign that points to the upheaval of an NFC North playing without Packers stars Aaron Rodgers and Brett Favre for the first time since 1991, it’s this: the NFL sees a world in which America wants to watch, of all teams, the Lions. They’ll play on Saturday night, Monday night and twice on Thursday night.
“We always talk about, ‘You play your way into primetime, you play your way into big television windows,’” NFL vice president of broadcast planning Mike North said last week. “And the Lions have done that. … They earned it with their play on the field.”
That’s debatable. Yes, the Lions won eight of their last 10 games last season, including the season finale — which was flexed to a night game on six days’ notice — that kept the Packers out of the playoffs. But they finished 9-8 and missed the postseason in a conference in which seven of 16 teams get a crack at the playoffs.
The NFL’s schedule-makers are gambling the Lions will be relevant again in 2023 — which is quite the bet when you know their history. No team that has been in existence since the 1970 NFL-AFL merger has a worse winning percentage than the Lions’ .411.
No team has won fewer playoff games. In fact, the Lions haven’t won a playoff game since Jan. 5, 1992 — two-and-a-half years before quarterback Jared Goff was born. That remains the team’s only playoff victory since 1958.
They have finished dead last in the NFC North 10 times since it was created 21 years ago. For the Lions to be better this season than last year, they’d have to win at least 10 games for just the third time since 1996.
They’ve posted back-to-back winning seasons once since 1994-95.
Can they do it this year? For the first time in two generations, there’s no monolith standing in their way. With Rodgers wearing Gotham green after last month’s trade to the Jets, the NFC North is wide open.
The Lions are the betting favorite to win the division. The Vikings are second at about the double the Lions’ odds, followed by the Packers and Bears, who are each +350. In no other division do all four teams face such short odds to win.
With no obvious NFC North favorite to tout on television, the NFL decided to bet on all four — including, historically, the least likely team in the league to have playoff success.
When it comes to planning a schedule, perhaps the NFL is just hedging its bets.
The Packers — even with Jordan Love at quarterback — have five primetime games scheduled for this season. They have a sixth standalone game: Thanksgiving Day in Detroit.
The Vikings, who are coming off a 13-win season in which they somehow were outscored by three total points, will be in primetime five times, too. They’ll play a Week 2 Thursday night game — all four NFC North teams will appear on Thursdays by Week 5 — and a Week 12 “Monday Night Football” game against the Bears.
The Bears, whose market size practically guarantees primetime games even when their lousy record dictates otherwise, will play four night games. That doesn’t count Week 1, when they’ll be the late-afternoon Fox national game against the rival Packers — without Rodgers.
“Jordan Love’s first game is going to get a lot of attention,” North said. “More broadly, we’re pretty confident in the brand of the Packers.
“We think that division is going to be competitive.”
